The intersection of Data, Insight and PR Planning

When: (Virtual Event)
Organiser: PRmoment Events
Cost: Early bird £40 + vat Normal £50 + vat

Why attend: The intersection of data, insight and PR planning is more critical than ever. The digitalisation of all of our lives means more data, this combined with the need for campaigns to deliver targeted impact means that data, insight and planning is perhaps the most important element of modern public relations.

How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password-protected recording of the session post-event.

This webinar is hosted on Hopin.

You don't need a Paypal account to purchase your ticket(s). When the Paypal window opens below, just fill out your contact details and then on the next page you can fill out your credit card payment details. Paypal is the payment gateway but you don't have to pay from a Paypal account.

All delegates will be sent a password-protected recording of the event and the speaker slides post the event.

Want to send all your team to this session and the rest of PRmoment’s Autumn webinar series? Then don’t miss our flat rate all team fee of £500. Please email for more details

3.45 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

The 5 stages of PR planning
Adam Mack, director of strategy & insight, Hope & Glory PR

  • How to plan your campaign to have the best chance of success in communicating with your target audience.

  • How to connect your research, insight and strategy

  • Understanding the link between planning and creative ideas

  • How to plan and map an influencer campaign to reach the right audiences

4.30 pm

Data is overrated
Leigh-Anne Leonce, associate director, PLAY

  • Creating a story from strategy

  • Don’t obsess with the data: Good ideas must stem from a simple truth

  • Why strategists must understand culture

  • If you don’t know any of the target audience for a campaign - you probably shouldn’t be working on it!

4.55 pm

A PR planning tools guide
Jennifer Munroe, strategist, Grayling

  • What mix of tools do you require for modern PR planning?

  • What’s better? A one-stop shop as your data provider or multiple sources?

  • Useful primary research techniques

  • The mix of qualitative and quantitative research you need

  • How to Integrate your PR planning into the creative process

5.20 pm

How to understand your audiences in an intersectional society
Katreena Dare, practice director, Ketchum

  • What the lack of identity in modern audiences means for marketters
  • A generation of non-binary, non-location loyal consumers with no parameters
  • How to target people who don’t want to be categorised
  • Are traditional audience categorisation techniques relevant in modern society?
5.45 pmClose of event


This event is worth 20 points
towards the PRCA CPD