The Influence of Influence

Location: Bankside 3, 90 Southwark St, SE1 0SW
Organiser: PRmoment Events
Cost: Early-bird price: £155+VAT Normal price: £185 +VAT

Why attend: Understanding the pitfalls and opportunities of influencer marketing
This years event will include the ultimate guide to the worst influencer marketing campaigns ever, a panel of influencers discussing what they want from brands and a series of case studies on how brands have successfully partnered with influencers.

Key themes of the event:

  • Understand the impact of influence on business
  • Hear from a social platform in its’ role in the influence triangle
  • Understand what makes a poor influencer campaign
  • Hear case studies on award winning influencer campaigns
  • Understand the legalities of working with influencers.
  • Hear the latest on what’s possible with influencer analytics

If you want to have a read of some recent testimonials of PRmoment events, click here.

The PRmoment Promise:
Unlike many other conferences in the PR, communications and marketing space, here at PRmoment we believe that if you buy a ticket to an event, you should be hearing from someone who is speaking because they are experts, not because they have paid for a speaking slot.

Just so that you know, none of our speakers at this event have paid to be there, they are all presenting because our editorial team have identified them as experts in the influencer space.

8.30am Registration, canapes and informal networking  
8.55am Chairpersons introduction
- Ben Smith, Founder, PRmoment

  Data and analytics  

Digital influence and the investment community
- Marshall Manson, Partner,  Brunswick Group

  • Which social channels influence investors
  • Why LinkedIn is the most important social channel for investors
  • Why digital sources are trusted more than traditional sources
  • What social channels CEOs are using most effectively

The future of influencer analytics
- Tom Ritchie, Product Director EMEA, Cision

A platform’s perspective:


A Channel perspective


The power of social influence
- Bian Salins, Leading LinkedIn EMEA and LATAM for Content Marketing, LinkedIn

  Campaigns and Technique  
10.15am The ultimate guide to the worst influencer campaigns ever
- James Herring, CEO, Taylor Herring
10.40 am Networking break  
  Campaigns and Technique  

Panel session: What Influencers want
Chair: James Erskine, Director, Social Circle
Becki Flint
Cassie Samji
Sebina Hussain

11.55 am A legal perspective: From a surprise speaker - soon to be announced!  
  Campaigns and Technique  
12.20 pm

Case Study:  How McDonald's partnered with Harry and Jamie Redknapp on the Big Mac/Not Big Mac campaign
Louise Page , Head of Campaigns & Communities, McDonald's UK

12.45 pm Case Study:  Vodafone’s #roamingrelay campaign;  3 Influencers. 15 Days. 8 European countries
Kimberley Harcombe, Social Media Manager, Brand Marketing - Vodafone UK
1.05 pm Case study: Building The Very Network
Sam Brookes, Business Director at Seen Connects and Andrew Roscoe, Head of Brand, Very
  • How Very has built its influencer network over the last 18 months
  • How Very generates the right content and matches this to the most appropriate influencers
  • Matching customer audiences with influencers

Chairperson closing remarks


Informal networking, drinks and canepes