The Influence of Influence

Date:
Location: 6 Agar Street, London, WC2N 4HN
Organiser: PRmoment Events
Cost: Early-bird price: £155+VAT Normal price: £185 +VAT

Why attend: Understand the pitfalls and opportunities of influencer marketing.

This years event will include the ultimate guide to the worst influencer marketing campaigns ever, a panel of influencers discussing what they want from brands and a series of case studies on how brands have successfully partnered with influencers.

Key themes of the event:

  • Understand the impact of influence on business
  • Hear from a social platform in its’ role in the influence triangle
  • Understand what makes a poor influencer campaign
  • Hear case studies on award winning influencer campaigns
  • Understand the legalities of working with influencers.
  • Hear the latest on what’s possible with influencer analytics

If you want to have a read of some recent testimonials of PRmoment events, click here.

The PRmoment Promise:
Unlike many other conferences in the PR, communications and marketing space, here at PRmoment we believe that if you buy a ticket to an event, you should be hearing from someone who is speaking because they are experts, not because they have paid for a speaking slot.

Just so that you know, none of our speakers at this event have paid to be there, they are all presenting because our editorial team have identified them as experts in the influencer space.

8.30am Registration, canapes and informal networking  
8.55am Chairpersons introduction
- Ben Smith, Founder, PRmoment

  Data and analytics  
9.00am

Digital influence and the investment community
- Marshall Manson, Partner,  Brunswick Group

  • Which social channels influence investors
  • Why LinkedIn is the most important social channel for investors
  • Why digital sources are trusted more than traditional sources
  • What social channels CEOs are using most effectively
 
9.25am

The future of influencer analytics
- Barney Barron, Insights director (technology), Cision

  • A brief outline of how influence has been measured across different channels
  • Changing influencer KPIs from reach to focusing on outcomes and engagement
  • An analysis of what the reach, engagement and outcomes brands can expect from social media







 

A Channel perspective

9.50am

The power of social influence
- Bian Salins, Leading LinkedIn EMEA and LATAM for Content Marketing, LinkedIn





  Campaigns and Technique  
10.15am The ultimate guide to the worst influencer campaigns ever
- James Herring, CEO, Taylor Herring
 
10.40 am Networking break  
  Campaigns and Technique  
11.05am

Panel session: What Influencers want
Chair: James Erskine, Director, The Big Shot
Influencers:
Beckii Flint, Co-Founder of Pepper Studio and Influencer
Cassie Samji
Eltoria
Sebina Hussain

The PR Agency perspective: Alex Saker, Account Director, Mischief

 




11.55 am
The legalities of influencer marketing: What you need to know
Rax Lakhani, Social Media and Influencer Consultant
  • What are the current regulations on how brands can work with influencers
  • How are the rules of disclosure going to change
  • What are the grey areas for brands that are working with influencers

 
  Campaigns and Technique  
12.20 pm

Case Study:  How McDonald's partnered with Harry and Jamie Redknapp on the Big Mac/Not Big Mac campaign
Louise Page , Head of Campaigns & Communities, McDonald's UK

 
12.45 pm Case Study:  Vodafone’s #roamingrelay campaign;  3 Influencers. 15 Days. 8 European countries
Kimberley Harcombe, Social Media Manager, Brand Marketing - Vodafone UK
 
1.05 pm Case study: Building The Very Network

Building the Very Network

Sedge Beswick, Managing Director, Seen Connects

Influencers: 

Martha’s Happily Ever After (Parenting influencer)

Rowan Cheshire (British Olympian)


1.25pm

Chairperson closing remarks

 

Informal networking, drinks and canepes