|Location:||6 Agar Street, London, WC2N 4HN|
|Cost:||£160+ vat early bird £185+ vat normal|
Understanding the pitfalls and opportunities of influencer marketing
A selection of case studies and insights on the quickly evolving and growing discipline of influencer marketing.
The need for organisations to communicate with their public has never been greater and the scope and ambition of their communications is only increasing. But without influence none of this will be possible. At this event we will examine the future of influence. We'll be looking at the following themes: the influence of YouTubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content.
Key themes of the event:
- The patterns of influence
- Interrogating what influence influencers actually have
- Understanding influence: the word influence has a broad meaning
- Case studies of influencer marketing success
- Spotting influencer fraud
- The legalities of influence disclosure
- When you need to pay and how much
If you want to have a read of some recent testimonials of PRmoment events, click here.
|8.30am||Registration, tea, coffee and pastries and informal networking|
Ben Smith, Founder, PRmoment
What EE look for in its influencer partnerships
FTSE 100 Social Media Report: A quantitative analysis
Case study 2: #AccessAllASOS
Case study 3: Influencing the influencers with an influencer!
|11.25am||Case Study 4: A holistic approach to influencer marketing: Utilising Influencers across 4 campaign streams
- Stuart Gill, PR Manager UK & Ireland, Lenovo
- Amy Parry, Acting Head of Consumer & Brand, 3 Monkeys Zeno
The planning and measurement of influencer marketing
Format: Each panelist will discuss their social analytics product USPs and methodology for 3 minutes (timed) and then we’ll have an audience lead discussion on the “The planning and measurement of influencer marketing”.
Note: The providers in this session have not paid to be here, they are on the panel on the basis of editorial interest.
Protecting your reputation via regulatory means
Panel: The Future of Influence
|Chairpersons closing remarks|
|1.15pm||Close of conference|
|Buffet lunch and networking|