The make-up of modern communications - paid, earned and owned

Date:
Location: Covent Garden, London
Organiser: PRmoment events
Cost: Free

Why attend:

  • Understand how consumers see paid, owned and earned content
  • What is the right balance between paid and owned content?
  • Find out whether you lose credibility if you pay? Or do you lose too much reach if you rely purely on organic?

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: Waggener Edstrom, Tower House, Fourth Floor, 10 Southampton St, London WC2E 7HA.

If you have problems booking this conference, or require further information, please call on 02380 111976 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

8:30am Registration  
8:45am Chairperson's Introduction
Ben Smith, Founder, PRmoment
8.50am How PwC integrate paid and earned media
Nick Masters, Head of Online, PwC
  • Why employee advocacy plays a vital role in earned media
  • An insight into paid media success for a B2B brand – the advantages of Twitter versus LinkedIn
  • How infographics have worked for PwC
  • Understanding when to use paid and owned media in harmony
9.15am Understanding your audience in a channel agnostic context - the paid, earned, owned debate illustrated by 3 case studies
Gareth Davies, UK Head of Studio D, Waggener Edstrom
  • Understanding how consumers see paid, owned and earned content
  • How to find the balance between paid and owned content
  • Do you lose credibility if you pay? Or do you lose too much reach if you rely purely on organic?
  • How to create the right content to engage your audience through paid or earned media
  • The paid, earned, owned debate illustrated by 3 case studies
9.40am A PR purist in an environment of paid, owned and earned media
Howard Jones, ‎Senior PR Manager, EE
  • Why a collaborative and flexible approach to paid, earned and owned media is required
  • The blurring of the boundaries between commercial and editorial
  • When do you need to pay and when do you not?
10.05am Panel: How to create a successful balance between paid, earned and owned media

Howard Jones, ‎Senior PR Manager, EE

Gareth Davies, UK Head of Studio D, Waggener Edstrom

Sanjani Shah, International Senior Brand Communications Manager, The Body Shop

10.30am Chairperson's closing remarks
Ben Smith, Founder, PRmoment  
   
 
10.35am  Close of seminar  

This event is produced in partnership with Waggener EdstromNeither PRmoment nor Waggener Edstrom UK will share delegate details with any other third parties.