The challenges faced by B2B tech communicators in 2015

Date:
Location: London
Organiser: PRmoment
Cost: FREE

THIS EVENT IS SOLD OUT

Why Attend:

  • How can content help B2B tech communicators build communities?
  • Which social media channels work in B2B markets?
  • How can you find influencers within your business sector?

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Screening Room, The Hospital Club, 24 Endell Street, London WC2H 9HQ

If you have problems booking this conference, or require further information, please call on 02380 111976 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

8.45am Registration
9.00am Chairperson's Introduction
Ben Smith, Founder, PRmoment
9.05am

Can you clinically deliver a B2B message in today’s ‘consumerised’ media?
Joe Hanley, Vice President, Communications and Brand Experience, IBM Europe

  • Is the ‘consumerisation’ of communications a good thing? And will it forever be this way?
  • How to strategically slice your market and deliver appropriate messages to influencers
  • How to define an ecosystem of content to your customers and sales pipeline
  • The need for B2B decision makers to target different types of decision makers, especially in SMEs
  • How to create a feedback conversation with customers
9.30am

How Philips is making its B2B communications personal
Wander Bruijel, Head of Brand, Communications & Digital UK & Ireland, Philips

  • The switch from B2B to B2P
  • The  increasing scope of the public relations department and the challenges that brings
  • How to demonstrate the impact of PR on the sales pipeline in business to business markets
9.55am

Challenges and Opportunities for B2B Technology Practitioners in 2015
Steph Macleod, Director, Kaizo

  • An overview of Kaizo’s Tech PR Barometer Group Results
  • The communication challenges in the B2B tech sector
  • Why the sphere and potential of tech PR has increased
  • Why the integration of communication across marketing, sales, customer service and PR has a critical impact on results
10.25am

Panel: The challenges faced by B2B Tech communicators in 2015

Joe Hanley, Vice President, Communications and Brand Experience, IBM Europe

Wander Bruijel, Head of Brand, Communications & Digital UK & Ireland, Philips

Steph Macleod, Director, Kaizo

10.55am Chairperson's closing remarks
Ben Smith, Founder, PRmoment  
11.00am Close of seminar

This event is produced in partnership with Kaizo.Neither PRmoment nor Kaizo will share delegate details with any other third parties.