The Attributes of Authenticity Defined

Date:
Location: Cohn and Wolfe, 7-12 Tavistock Square, Lynton House, London, WC1H 9LT
Organiser: PRmoment events
Cost: 100 capacity, for in house people only, free to attend
5.30pm Registration, drinks and informal networking
6.00pm Chairpersons introduction, Ben Smith
6.05pm

Launch of The UK’s Authentic 20
Andrew Escott, Global Practice Leader, Corporate, Cohn and Wolfe

  • The top 100 most authentic brands in the world
  • Diagnosing the attributes of authentic brands
  • How brands can improve their rankings
  • Answering whether successful brands have more in common with each other than with their different industry sectors
  • How brands can handle cynicism
6.30pm

The importance of authenticity in building an employer brand
Mark Di-Toro, Corporate Communications – Europe, Glassdoor Global

  • Why authenticity is heavily linked to transparency
  • The authenticity gap: the difference between what companies say about themselves and what their employees say about them
  • How to build an employer brand: 5 things brands must do
7.00pm

The comms route to building an authentic brand
Howard Jones, Senior PR Manager, EE

  • What authentic means for EE
  • From zero to authentic: Launching a brand, and managing a legacy
  • Consistency - the key to being authentic to 25 million customers 
  • How to retain an authentic brand in changing times
7.30pm

Chair persons closing remarks

 

7.35pm Informal networking, canapés and drinks