Storytelling: The role of public relations as a content provider

Date:
Location: London
Organiser: PRmoment
Cost: £185 + VAT

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: 35-41 Folgate Street, London, E1 6BX

Testimonials:

I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup

8.30am Registration, coffee & croissants
8.55am Chairperson's Introduction
Ben Smith, Founder, PRmoment
9.05am

An Evolution From Messaging, to Narrative to Storytelling
Denise Kaufmann, Partner, CEO, Ketchum London

  • How has brand storytelling evolved?
  • How can you take a brand narrative and create stories?
  • How to make your story engaging
  • Who owns the story – and does it matter?
  • What makes a story shareable?
9.35am

The Importance of Influencers in Telling Your Story


Adam Parker, Founder, Lissted

  • The roles influencers play in storytelling
  • What really makes someone influential?
  • How to identify relevant influencers
  • Why listening to the right people is crucial when crafting your story
10.05am

The Story You Don’t Want to Hear…
Dave Stevens, Marketing Director, British Land

  • 5 Reasons why good marketing is not about good story-telling
  • Where this story-telling fad really came from
  • Why it won’t all end happily ever after
10.35am Coffee and informal networking
11.05am

Three: Telling the Story of a Challenger Brand
Hugh Davies, Corporate Affairs Director, Three

  • How a challenger brand must create the story, not just tell it
  • Why you must work with marketing and the brand teams to determine the story
  • Why a mix of long term and short term stories is important
  • How making strategy interesting is the name of the game
  • How to co-ordinate and plan the storytelling cycle of a large organisation like Three
11.30am

How eBay Changed their Story
Clare Moore Bridger, Head of Corporate Communications, UK, eBay

  • What do you do when your story, the essence of what brought you fame and fortune, changes?
  • How do you retain your heritage as well as landing a new narrative?
  • How has eBay done this with its 'new eBay' retail and technology story over the past few years
12.00pm

Should have gone to Specsavers: Using Memes to Engage Consumers in a Fun and Entertaining Way
Tim Langlois, Digital Marketing Manager, Specsavers

  • How to use memes and news themes to engage consumers in a fun and entertaining way
  • The sign off process: Why speed is very important
  • How awareness of Specsavers has increased since this campaign began
  • Why brand communications must become more agile and embrace risk
12.30pm

MH370: Storytelling in a Crisis Situation
Chris McLaughlin, Senior Vice President, Inmarsat plc

  • The art of storytelling is as old as society and digital has changed nothing
  • Why in a complex and changing story, like MH370, you must not get ahead of the story
  • How Inmarsat told a narrative while not crossing into fantasy
  • How the thirst for content, created by the 24 hour news agenda, must be balanced against the need for clear, factual information
  • Where lives are lost, there is nothing more damaging for a brand than to use that to commercial advantage
1.00pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment
1.05pm Lunch and informal networking  
2.00pm Close of conference