Social Media in B2B Communications

Date:
Location: London
Organiser: PRmoment
Cost: £185 + VAT

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: 35-41 Folgate Street, London, E1 6BX

08:30am Registration and informal networking over coffee, croissants
9:00am Chairperson's Introduction
Ben Smith, Founder, PRmoment
9:05am The game changing evolution of B2B communications
Stephen Waddington, ‎Partner and Chief Engagement Officer, Ketchum
  • Why the reality of social business means the remit of public relations has increased, whether the CEO likes it or not
  • The media is not dying, it’s changing
  • Why data can be more easily linked to ROI in B2B markets than B2C
  • Defining your internal and external influencers and their sphere of influence
9:35am

The Government’s approach to engaging business
Betony Kelly, Head of Communications and Stakeholder Engagement (Enabling Strategy), Government Digital Service

  • An Agile Communications Methodology: how the Government Digital Service works in 2 week bursts
  • The use of discovery periods and activity periods in communications
  • Messaging through a network, why big set piece communications are avoided
  • Why no advertising budget has meant more transparent communications and better engagement levels
10:00am Case Study: How TCS produced ElectUK best App for the UK general election

Ashish Babu, Director of Communications - UK & Ireland, Tata Consultancy Services

  • How the ElectUK App integrated social media, mobility and big data
  • A content-led media campaign, built around UK election
  • How to promote a smartphone app among influencers
10.25am

How Saleforce is using social
Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud

  • How to build relationships with your customers on social
  • Aligning your social strategy with your CEO’s priorities
  • How social content must connect with your customer’s buying cycle

10:50am

Networking break

Tea, coffee and cake

 
11.15am

Panel: PR's role in the sales cycle in B2B markets

Stephen Waddington, ‎Partner and Chief Engagement Officer, Ketchum

 

Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud

 

Alexandra Annable, Director, Global Communications, Socialbakers

 

Ashish Babu, Director of Communications - UK & Ireland, Tata Consultancy Services
 

 

12.00pm

The role of intermediaries in the B2B buying cycle and the effect of regulation on communications
Andy Smith, Head of Media Relations, Santander UK
 
12:25pm Glassdoor’s approach to B2B communications
Joe Wiggins, Head of Communications, Europe

  • The power of an employer review site
  • Webinars, books, blogs - The mix of content that Glassdoor uses to target the employer community
  • How Glassdoor use social channels to engage with employers and influencers
  • How do employers engage with Glassdoor
  • How to manage the negative stories on social
12:50pm Case Study: How Socialbakers have used social media to build a B2B brand
Alexandra Annable, Director, Global Communications, Socialbakers
  • The content strategy of The Socialbakers blog
  • The use of incisive video content
  • How Socialbakers have used events to increase its network and awareness
  • The use of sharable content
  • How media partnerships have created thought leadership opportunities
  • What are the most effective social channels for B2B
1:15pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment
1:20pm Lunch and informal networking
2:00pm Close of conference