Social Media in B2B

Date:
Location: London
Organiser: PRmoment
Cost: £185 + VAT

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: 35-41 Folgate Street, London, E1 6BX

Testimonials:

I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup

08:45am Registration
9:00am Chairperson's Introduction
Ben Smith, Founder, PRmoment
9:05am

How can B2B firms manage Stakeholder Complexity through Social?
Dave Stevens, Marketing Director, British Land

Case studies and some common sense on…

  • How to use social media to engage and manage internally and externally
  • How to make social media part of a clear marketing plan
  • How to be a social man, my son
9:35am

How CA Technologies have re-launched their Global Blog
Heidi Lemmetyinen, Head of Digital, CA Technologies

  • Why CA Technologies have hired a global editor for their blog
  • The importance of an editorial narrative and engagement
  • The balance between creating expert content and engaging content
  • Why the blog is targeted at journalists and influencers, and not the business development funnel
  • What is the content strategy?
  • The role of video content
10:00am

Integration: Never think of Social in isolation
Abby Guthkelch, Head of Digital, Ketchum UK

  • The importance of a strong business narrative
  • How you can map your story across multiple customer touch points
  • The importance of using social media to drive conversations
  • The role of brand journalism in B2B markets
  • Using content and social media engagement to build advocacy and reputation
10:30am

Mobile Communications:

See - Think - Do: A content, measurement and marketing framework
David Keene, Head of Marketing, Northern Europe, Google Enterprise

  • Why the smartest marketeers form relationships at scale via mobile and social platforms with past, current and, most importantly, future customers.
  • How today's pervasive, mobile-first channels, finally allow us to shift from interruption to being a part of a customer's life and to really begin to capture all the moments that matter across all the platforms where customers engage. This exciting new world means that many of our old frameworks struggle to keep up and we need to think differently.
  • At Google one of the ways we think about this problem is using See - Think - Do as a framework and then apply it to the fragmented social, mobile and cloud world all marketeers engage today.
11:00am Networking break
11:25am

Social Media measurement in Business to Business markets
Alistair Wheate, Head of Social, Social Media Insights, Gorkana Group

  • A guide to the AMEC Social Media Measurement Framework for business to business markets
  • Aligning your social media strategy with your business development program
  • How to embed social media measurement successfully within your business?
11:55pm

Public relations as part of an integrated approach to lead generation
Jessica Brookes, Global Director - Media & Analyst Relations, Corporate Marketing, Avanade

  • Why all Avanade’s PR takes an integrated approach
  • How campaigns span customer marketing, media relations, social media, analyst relations and account based marketing
  • Using content to influence buying decisions
  • How Avanade map buyers and the influencers to those buyers
12:25pm

The Punnet: A 'pop up' approach to social engagement leveraging IBM's longstanding relationship with Wimbledon
Joe Hanley, ‎Vice President, Communications and Brand Experience, IBM Europe

  • How IBM built a multi-social channel approach to a short-term campaign
  • How IBM enabled subject matter experts and 'wider IBM' to make business impact
  • Planning, workshopping and skills development for the wider business community
12:55pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment
1:00pm Lunch and informal networking  
2:00pm Close of conference  
  • Our delivery policy – you will receive your ticket within 15 minutes of completing your booking order via email.
  • Our cancellation/return/refund policy – We offer a full refund service, except when the event is within 4 weeks of the cancellation. All tickets are fully transferable up to and including the day of the event.
  • Customer service contact information – Should you have any problems booking a PRmoment event please call Jade Harding on 01962 832542. 
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