For the full speaker program, please scroll down beneath the form below.
If you have problems booking this conference, or require further information, please call on 01962 832542 or firstname.lastname@example.org. Our offices are open 9am to 5.30pm Monday to Friday.
The address for this seminar is: 35-41 Folgate Street, London, E1 6BX
I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended. Richard Fogg, Managing Director, CCGroup
Chairperson's Introduction Ben Smith, Founder, PRmoment
How can B2B firms manage Stakeholder Complexity through Social? Dave Stevens, Marketing Director, British Land
Case studies and some common sense on…
How to use social media to engage and manage internally and externally
How to make social media part of a clear marketing plan
How to be a social man, my son
How CA Technologies have re-launched their Global Blog Heidi Lemmetyinen, Head of Digital, CA Technologies
Why CA Technologies have hired a global editor for their blog
The importance of an editorial narrative and engagement
The balance between creating expert content and engaging content
Why the blog is targeted at journalists and influencers, and not the business development funnel
What is the content strategy?
The role of video content
Integration: Never think of Social in isolation Abby Guthkelch, Head of Digital, Ketchum UK
The importance of a strong business narrative
How you can map your story across multiple customer touch points
The importance of using social media to drive conversations
The role of brand journalism in B2B markets
Using content and social media engagement to build advocacy and reputation
See - Think - Do: A content, measurement and marketing framework David Keene, Head of Marketing, Northern Europe, Google Enterprise
Why the smartest marketeers form relationships at scale via mobile and social platforms with past, current and, most importantly, future customers.
How today's pervasive, mobile-first channels, finally allow us to shift from interruption to being a part of a customer's life and to really begin to capture all the moments that matter across all the platforms where customers engage. This exciting new world means that many of our old frameworks struggle to keep up and we need to think differently.
At Google one of the ways we think about this problem is using See - Think - Do as a framework and then apply it to the fragmented social, mobile and cloud world all marketeers engage today.
Social Media measurement in Business to Business markets Alistair Wheate, Head of Social, Social Media Insights, Gorkana Group
A guide to the AMEC Social Media Measurement Framework for business to business markets
Aligning your social media strategy with your business development program
How to embed social media measurement successfully within your business?
Public relations as part of an integrated approach to lead generation Jessica Brookes, Global Director - Media & Analyst Relations, Corporate Marketing, Avanade
Why all Avanade’s PR takes an integrated approach
How campaigns span customer marketing, media relations, social media, analyst relations and account based marketing
Using content to influence buying decisions
How Avanade map buyers and the influencers to those buyers
The Punnet: A 'pop up' approach to social engagement leveraging IBM's longstanding relationship with Wimbledon Joe Hanley, Vice President, Communications and Brand Experience, IBM Europe
How IBM built a multi-social channel approach to a short-term campaign
How IBM enabled subject matter experts and 'wider IBM' to make business impact
Planning, workshopping and skills development for the wider business community
Chairperson's closing remarks Ben Smith, Founder, PRmoment
Lunch and informal networking
Close of conference
Our delivery policy – you will receive your ticket within 15 minutes of completing your booking order via email.
Our cancellation/return/refund policy – We offer a full refund service, except when the event is within 4 weeks of the cancellation. All tickets are fully transferable up to and including the day of the event.
Customer service contact information – Should you have any problems booking a PRmoment event please call Jade Harding on 01962 832542.