|Location:||One Alfred Place, London|
|Cost:||Free for in house PR, comms, customer services and marketing folks|
Social Customer Service has emerged as an important new frontier shaping how the public perceive a brand. The quality of care received has the potential to turn a consumer into a powerful advocate or a vocal detractor. In a world where social media channels have now become the first, rather than last, point of call for consumers with queries and complaints, the teams that respond to them need to be your most effective brand advocates.
With practical advice from industry experts, we will discuss how to best structure, monitor and evaluate an industry leading social customer care team. As well as looking at technology and processes, we will examine the equally important need for customer service teams to be able to convey your organisations values and your brand’s tone of voice.
Due to high demand, we have to limit the number of tickets per organisation to three.
Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!
Ben Smith, Founder, PRmoment
TSB's digital approach to joined up customer services
How social media customer care is shaping brand reputation and transforming consumer purchase paths
Panel: The Social Media Customer Services Challenge: Meeting the increasing demands of consumer expectations
Cesar Christoforidis, Vice President Latin America & S. Europe, Socialbakers
Daljit Bhurji, Global Managing Director, Diffusion
Chairpersons closing remarks
Drinks and canapes will be served
This event is worth 15 points
towards the PRCA CDP