Social Commerce - Engaging in the Recommendation Economy: A Guide for PR professionals

Date:
Location: Online
Organiser: James Poulter, PRmoment Training
Cost: £120 or £95 for PRCA members

Level: Intermediate When: 10:30 - 12:00, 30th November

Description:
Commerce - the 4th C in the social media world. We've had content, coverage, conversation, well now social commerce is the next big step forward. In this 1 hour webinar participants will learn about how recommendations and new kinds of e-commerce are becoming the key next step for the socially engaged brand.

What Will You Learn?:
Participants will hear about how Facebook Shops, Try-Vertising and Group Buying are changing the way people shop online. You will also learn about how social commerce can begin to close the gap between social media engagement and ROI, and explore ways and means of making some marketing begin to pay for itself.

About your trainer:
James Poulter - Nominated for best contribution from an individual at this year's RepOnline Awards and Winner of the Best Newcomer Blog at the Christian New Media Awards 2010.

James is the head of digital at Lexis Public Relations, London's largest boutique PR agency. Previously with Euro RSCG and Ogilvy Group UK, James has worked with a wide variety of FTSE 100 and Fortune 500 companies across Consumer, Corporate, Healthcare and Technology practices including IBM, American Express, Nike, Coca-Cola and Unilever.

James' recent work on the "Recommendation Economy" has been widely recognised within the PR industry and James is now working on his debut book on the subject.

Find out more about James and the Recommendation Economy on his blog: http://jamespoulter.co.uk or follow him on twitter @jamespoulter