Re-defining PR Post-COVID

When: (Virtual Event)
Organiser: PRmoment Events
Cost: FREE

Why attend: COVID has changed how organisations use public relations. The skill set required to be a successful communication professional has always evolved but the pace of that evolution has quickened in the past year. This event examines those changes and asks how PR professionals can future proof their careers.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note all attendees will be sent a recording of the presentations

 4.00 pm

Intro and Welcome
Wesley Mathew, head of marketing, EMEA South, Meltwater

 4.05 pm

Research Results: Pre COVID and Post COVID: The Changing Skill Requirements of PR Teams
Imogen Osborne, MD, The Pulse Business

  • What does the future of the communications workplace look like?
  • How will commuting habits change Post-Covid?
  • Which skills and attributes, are the most important for senior communicators when hiring post-Covid?
  • How do desired post-Covid skill sets compare to pre-Covid skill sets?
  • What will be the most important PR skills in the future?
  • What did PR learn from the pandemic?

 4.30 pm

Panel: Has COVID re-defined the role of public relations for business?

Doyel Maitra, head of consumer affairs & PR, Hachette UK
Chris Talago, director PR/Comms, Amazon Web Services EMEA
Jane Fordham, founder, Jane Fordham Consulting

Panel Chair: Ben Smith, founder, PRmoment

5.05 pm

 Close of event

 


This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event