|Cost:||£120 excl. VAT|
The course will give attendees an overview of how to begin integrating the use of social communications into a brand's marketing and communications mix. We will look at the way brands are changing their approach to communication and review some successes and pitfalls of different brands as they begin to navigate the social web. Attendees will be equipped with a set of tools to get started in using social communication to build community.
How attendees will benefit
Attendees will benefit from hearing key examples of where some of the worlds largest brands and agencies have entered into social media, as well as going away with a clear understanding of where to start in social media.
Who should attend
Those who still go "what?" when they hear words like tweet, blog and buzz. Those who look after the reputation of their brand and want to leverage the massive potential of the online public.
What attendees will learn
How social media is changing the communications landscape
How a change of mindset is needed for communicating in this space
How you can get started in implementing social media in your organisation
James Poulter - Digital Director, Euro RSCG Biss Lancaster
James leads the agencies' digital team, pioneering the area of "social communication", using social media and networking to help brands generate positive word of mouth for their campaigns.
James joined Biss Lancaster after running the London arm of Ogilvy Public Relations 360 Digital Influence team, where he specialised in developing strategic approaches to digital communications across the marketing disciplines, working with brands such as IBM, Mattel, Vodafone, Barclays, Ford, Volvo, Nike, Nestle and Unilever.
James is an active blogger and can be found online at http://jamespoulter.co.uk and on twitter @jamespoulter where he continues to interpret the social communications revolution into actionable strategies for some of the worlds largest brands.
Part of a wider PR qualification program:
By partnering with the PRCA, PRmoment is able to plug into the PRCA's PR qualification syllabus. This means that you can to take a systematic approach to your training. Alongside your employer, you can decide what training you require and work towards a worthwhile and industry recognised qualification. The PRCA has 3 levels of qualification: The Foundation Certificate, The Advanced Certificate and The Diploma. For further information about these courses, please see the PRCA website.
PRmoment.com training is produced in association with the