|Cost:||£185 + VAT|
Why attend: The scope and importance of public relations to organisations has grown massively in recent years. Consumer awareness, stakeholder engagement, reputation and impact on sales all come under the remit of today’s PR teams. This conference compares how different organisations are managing their communications in 2016 and examines how the skills and objectives of PR teams are changing
For the full speaker program, please scroll down beneath the form below.
If you have problems booking this conference, or require further information, please email firstname.lastname@example.org.
The address for this seminar is: 35-41 Folgate Street, London, E1 6BX
|8.30am||Registration and informal networking|
Ben Smith, Founder, PRmoment
Act One: Big important stuff – The future of Public Relations
Why public relations is more powerful than ever
Intertwining public relations, brand marketing and product teams
Panel: Is PR really dead? Or is it just different?
Public relations has become complicated. On the one hand it plays an important role in influencing public policy and on the other it should have an impact on awareness and sales. Do these objectives contradict or complement each other?
What is the modern day role of public relations? Is it about to be gobbled up by marketing? And how many great examples of content marketing have come from a PR team – either agency or in-house?
Robert Phillips, Co-Founder & Head of Chambers, Jericho Chambers, Author of PR is Dead and ex CEO EMEA, Edelman
Colin Byrne, Chief Executive Officer, UK & EMEA, Weber Shandwick
Sarah Ogden, Board Director, 3 Monkeys Communications
David Keene, Head of Marketing, Google for Work, Northern Europe
Coffee, fruit and informal networking
Act 2: Practical insights into the challenges facing PR professionals today
How the in-house PR team has changed
Content production for social and digital media
Vodafone’s Social Journey
A new Communications Mix for The Body Shop: From Media, Vloggers, Influencers
Chairpersons closing remarks
|1.15pm||Lunch and informal networking|
|2.00pm||Close of conference|