PR and TiKToK

When: (Virtual Event)
Organiser: PRmoment Events
Cost: Free

Why attend?: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform. Find out at this event…

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on On24.

Please note all attendees will be sent a recording of the presentations after the event.

3.45 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

3.55 pm

Ecommerce trends: How TikTok moves consumers down the funnel
Jessica Smith, Meltwater

4.05 pm

How to use TikTok to drive search trends
Phoebe Russell, director, Rise at Seven

  • The correlation between TikTok, search trends and e-commerce revenue

  • TikTok's algorithm: Understanding how to appear in TikTok search results

  • How to plug in your TikTok content strategy to search trends

4.25 pm

Why Tiktok is such a valuable channel for PR professionals
Dana Hanna, creative, Ready10

  • Why anything could go viral

  • Which brands are doing TikTok well

  • How you can jump on Tiktok trends to get coverage

  • How to use Tiktok as a powerful tool for audience insights

4.45 pm

Case study: How The Institute of Physics used TikTok to increase the diversity of GCSE Physics students
Mark Cooper, partner, Gerard Kelly & Partners

  • Which influencers were targeted and what content did they create?

  • What were the results across TikTok?

  • How did the campaign target both students and their parents

  • How did TikTok drive wider coverage of the campaign?

5.05 pm

A tour of some of the most successful brand partnerships on TikTok in 2022
Olivia Blairman, head of activations, Coolr

  • Don’t Make Ads, Make TikToks!

5.30 pmClose of event



This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event