PR and TiKToK
When: | (Virtual Event) |
Organiser: | PRmoment Events |
Cost: | Free |

Why attend?: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform. Find out at this event…
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on On24.
Please note all attendees will be sent a recording of the presentations after the event.
3.45 pm |
Chairperson’s intro |
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3.55 pm |
Ecommerce trends: How TikTok moves consumers down the funnel |
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4.05 pm |
How to use TikTok to drive search trends
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4.25 pm |
Why Tiktok is such a valuable channel for PR professionals
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4.45 pm |
Case study: How The Institute of Physics used TikTok to increase the diversity of GCSE Physics students
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5.05 pm |
How brands can win on TikTok
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5.25 pm | Case Study: The World Health Organisation's (WHO) Protect Your Hero Tik Tok Campaign Fiona Uwagwu, head of social and content, Ogilvy Uk How a campaign targeted at Gen-Zers helped to drive behaviour change during COVID, that would encourage them to abide by COVID rules and stay at home | ![]() |
5.50 pm | Close of event |

This event is worth 20 points
towards the PRCA CPD
Thanks to Meltwater for partnering with us for this event

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