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I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Registration, coffee, croissants and informal networking
Chairperson Barry Leggetter CEO, International Association for Measurement and Evaluation of Communication (AMEC)
How to use PR analytics to have a proper business discussion Andre Manning, Vice President and Global Head of External Communications, Royal Philips
Why communications people need to understand the language of business
The importance of linking communications outcomes to business outcomes
Why empowering staff with data and systems is not enough – they must be educated and trained to concentrate on the outcomes, not the outputs.
The importance of using data to affect influencers
How the communications department and the rest of the business can co-ordinate metrics, objectives and outcomes
What does big data mean for PR? Ben Levine, Research Director, Ketchum
Does big data have the potential to remove the risk of all marketing communications investment?
What level of access do PR teams need to digital and customer insight information for Big Data to work?
How to avoid drowning in data
The need for data geeks: Insight data required machines, intelligence and learning
What is the role of statistics and analytics in public relations?
How to use big data for predictive analytics in PR Chris Foster, Vice President, Booz Allen Hamilton
Why strategic communications without embedded analytics is a contradiction
Communications analytics – how to get more value from your data than likes, page impressions or fans
How brands can use open source data to define patterns and predict future communication flows
How brands can create mapping data using geo spatial technology to track where data patterns are concentrated
Why communications analytics must be linked to your business objectives
How to prove the value of your social media activity Richard Bagnall, Chair of the Social Media committee, AMEC
How to link activity to outputs to outcomes in social
How to understand the difference between social media exposure, engagement, influence, impact and advocacy
The difference between business, channel and program social media metrics
The integration of paid, owned and earned media metrics
Networking coffee break
The future of social listening Will McInnes, CMO, Brandwatch
Why social media represents a sea change in how customers interact with brands
How to use social media monitoring intuitively to identify business opportunities
How business can gain customer insight and emotional intelligence from social
How to use social media monitoring to drive closer customer relationships and identify prospects
How to link your PR to sales Mark Westaby, Director, Spectrum Insight
How you can correlate your public relations campaign to your EPOS and sales data to link your communication to sales
What is the correlation between PR/social media activity and sales
The effect of consumer emotions on sales
How can you break consumer emotions down and what are the implications of the emotional spectrum for your corporate communications? (The emotional spectrum is Happiness, Anger, Disgust, Contempt, Sadness, Fear and Surprise)
How can organisations track consumer and customer emotions to improve their communications strategy
The global alignment of measurement for eBay: Unifying measurement across different markets Ben Matthews, Head of Strategic Communications, eBay
How does eBay use scorecards to measure the impact of its communications
Using valid metrics to compare developed and developing markets
Developing a robust suite of output, outtake and outcome metrics
Using data both as a performance management tool and as a future planning tool
Creating one dashboard globally to give an objective view of the performance of over 300 communications staff globally
How HMRC is using social media analytics Robin Riley, Head of Digital Engagement, Corporate Communications - Digital Communications, HMRC
The measurement of awareness, advocacy and behaviour change resulting from the HMRC Facebook page
How HMRC measures the impact of social media activity on its reputation
How HMRC measures its conversion rates from Twitter and Facebook
How HMRC measures the deflection rate of customer telephone queries to online resulting from social media activity
How to measure channel focused social media outcomes
Chairperson's closing remarks Barry Leggetter, Executive Director, AMEC
Lunch and informal networking
Close of conference
Please note: Unlike many other PR conferences, none of our speakers pay for the privilege of speaking. They are all chosen by our editorial department because of their expert opinion. We do this because we believe that if delegates are paying to attend a conference, there is a conflict of interest if the speakers have paid to speak.
Also, just to reassure you, PRmoment does not share delegate details with any third parties.