PR Analytics Manchester

When:
Organiser: PRmoment events and Don't Panic
Cost: Early bird £125 / Normal rate £175

 

Why attend this event: Learn how to measure the outcome of your PR and evaluate the impact of social media

8.45am Registration  
9.00am Chairpersons Introduction: Ben Smith
9.10am How better evaluation has increased the effectiveness of government communications
Alex Aiken, Executive Director, Government Communications
10.00am

How PR agencies can use a measurement framework for their clients
Andy West, Group Chief Development Officer, Hotwire
10.40am

Panel: Is the measurement of PR improving?

  • An in-house perspective
    Amanda Coleman, Greater Manchester Police
  • Three reasons why the measurement of the value of public relations has come a long way in a short time
    Sam Gregory, B2B Managing Director, Tangerine
  • The measurement vendor’s perspective
    Jeremy Thompson, CEO (EMEA & India) Cision / PR Newswire and Chairman, AMEC 
  • Five free tools to power up your measurement
    Rick Guttridge, MD, Smoking Gun PR
11.20am Networking and coffee break
11.45am

Future gazing: The intersection of communications and data
Jeremy Thompson, CEO (EMEA & India) Cision / PR Newswire and Chairman, AMEC
12.10pm

Top tips on how to use AMEC’s Integrated Measurement Framework
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)

  • Identifying the best social media metrics for each stage of the marketing funnel
  • Why metrics should always support the business and/or program objectives
  • What are the best sources of data when measuring social media
  • A guide to using AMEC's business and channel metrics framework
  • A guide to using AMEC's Paid, Owned and Earned (PESO) metrics framework
12.40pm

Implementing a robust measurement process in an in–house communications team
Russ Brady, Head of Group Public Relations, The Co Op
Jenna Moss, Press and Media Relations Manager
 
1.05pm

How Kellogg’s measures its corporate reputation using data and analytics
Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's

Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs

  • Output measurement: What communications output measurements does Kellogg’s use
  • Consumers don’t hear in silos: so don’t attempt to measure in silos
  • Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless
1.30pm Chairpersons closing remarks

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