PR Analytics Manchester
When: | |
Organiser: | PRmoment events and Don't Panic |
Cost: | Early bird £125 / Normal rate £175 |
Why attend this event: Learn how to measure the outcome of your PR and evaluate the impact of social media
8.45am | Registration | |
9.00am | Chairpersons Introduction: Ben Smith |
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9.10am |
How better evaluation has increased the effectiveness of government communications Alex Aiken, Executive Director, Government Communications |
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10.00am |
How PR agencies can use a measurement framework for their clients |
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10.40am |
Panel: Is the measurement of PR improving?
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11.20am | Networking and coffee break |
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11.45am |
Future gazing: The intersection of communications and data |
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12.10pm |
Top tips on how to use AMEC’s Integrated Measurement Framework
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12.40pm |
Implementing a robust measurement process in an in–house communications team |
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1.05pm |
How Kellogg’s measures its corporate reputation using data and analytics Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
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1.30pm | Chairpersons closing remarks |
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