For the full speaker program, please scroll down beneath the form below.
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The address for this seminar is: 35-41 Folgate Street, London, E1 6BX
I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended. Richard Fogg, Managing Director, CCGroup
Registration, coffee and croissants
Barry Leggetter, CEO, The International Association for the Measurement and Evaluation of Communication (AMEC)
Demonstrating communications is more effective than legislation, regulation and taxation Sean Larkins, Deputy Director, Government Communications
Bringing commercial discipline to government communications
All government communicators must be trained in analytics and evaluation
Why all government communication does not aim to drive awareness but deliver a policy outcome
How a body of data will enable government communications to predict communication outcomes
How minimum level of ROI will be set for all government communications
Integrated Measurement of Outputs, Outtakes and Outcomes Ben Matthews, Head of Strategic Communications, eBay
How eBay takes an integrated approach to measurement
Understanding the impact of your communications on employees and external stakeholders
What KPIs does eBay use for its communications measurement?
How eBay breaks down its communications measurement into awareness, understanding and relevance
Understanding the correlation of eBay’s communication outputs, communication outtakes and communication outcomes
Fast growth in media evaluation driven by PRs coming of Age
Jeremy Thompson, Chief Executive of Gorkana Group and Chair of AMEC
The rise of measurement and the professionalisation of PR
Why the power of data and insight in communications has never been so great
How the global public relations sector must agree uniform standards of measurement and KPIs
Why a heavily metricised approach to measurement is outdated Hugh Davies, Director of Corporate Affairs, Three
Why you should measure the impact of your communications on the business objectives - and not much else!
Why too much money is wasted measuring outputs
Measure outcomes not outputs
Why you need to measure perception change
Why digital has given PR the opportunity to demonstrate its value Andrew Smith, Managing Director, escherman
Why digital has given PR the opportunity to demonstrate its value
Why PR’s measurement paranoia must end
Understanding the direct and indirect contribution of PR
How to track digital footprints across multiple channels
Demonstrating the impact of media coverage on sales and share price Andy Smith, Head of Media Relations & Employee Communications, Santander UK plc
Getting beyond dashboards and the wriggly line!
Understanding the impact of communications on the business objectives
How Santander link media coverage to sales
What metrics do Santander use to measure their reputation
Using psychometrics to understand the impact of social Andrew Grill, Partner, Social Business, IBM Global Business Services
The importance of granular customer insight data to drive communications
Why organisations must understand the social eminence of their people
The importance of responding with relevance in real time
The impact of social collaboration between influencers and stakeholders
The contribution of PR to a B2B sales pipeline Jeremy Waite, Head of Digital Strategy, EMEA Salesforce Marketing Cloud
Which analytics and KPIs best illustrate the impact of PR on sales?
Understanding the cost per acquisition of PR
How to maximise the impact of your integrated communications
To what extent is it possible to separate the impact of PR from other marketing?
Panel: The Graphic deduction of public relations
The data credibility gap for Comms Directors and Agency Directors
The ugly side of pretty charts
Why small data is king
Richard Bagnal, CEO Prime Research UK, Board Director AMEC
Johna Burke, BurrellesLuce EVP, Marketing, Public Relations
Marcus Gault Managing Director (Insight), Precise
Ben Levine, Vice President, Ketchum
Chairperson's Closing Remarks Barry Leggetter, CEO, The International Association for the Measurement and Evaluation of Communication (AMEC)