PR Analytics 2021
When: | (Virtual Event) |
Organiser: | PRmoment Events |
Cost: | £40 + VAT normal |
Why attend: Hear the latest on how data is being used in modern communications from both an agency and in-house perspective.
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post the event.
Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.
All delegates will be sent a password protected recording of the event.
3.40 pm | Intro and Welcome | ![]() |
3.45 pm | Understanding PR's contribution to brand and sales, relative to the rest of the marcomms mix
A two-part Brewdog Case Study:
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4.10 pm | Technology, People and Process: What you need to use data effectively
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4.35 pm | How to set up your campaign measurement using Google Analytics
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5.00 pm | Real-time data lead media sell-ins: A game-changing development in the PR/journo relationship
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5.30 pm | Data lead communications: A review of the UK Government’s Covid Communications Claire Pimm, director, national resilience communications, UK Government
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6.00 pm |
Close of event |

This event is worth 20 points
towards the PRCA CPD
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