Hear the latest on how data is being used in modern communications from both an agency and in-house perspective.
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8.30am
Registration, coffee, croissants and fruit
8.55am
Chairpersons introduction Ben Smith, Founder PRmoment.com
9.00am
Why creativity needs effectiveness and effectiveness needs creativity Gemma Moroney, Head of Insight & Strategy, Mischief PR
Why good data, leading to good insight, means good creativity
What type of data tends to lead to a good creative outcome?
When creativity delivers impact
9.25am
Case study: How better insight analytics and a digital approach to PR has transformed the comms strategy and contributed to increasing sales for Canagan pet food - James Milbourne, Managing Director, Canagan - Sarah Evans Senior Digital Strategist, Bottle
Understanding the intersection of digital PR and e-commerce
How to understand your digital audience
The tools to use in the planning stages of campaigns
The KPIs to measure the success of campaigns
9.50am
Understanding the five different data stacks that agencies need for integrated public relations work Jonny Bentwood, Global Head of Data & Analytics, Golin
Why you now need 5 types of vendors for integrated public relations
How to integrate your measurement data
Should agencies attempt to build their own measurement IP?
A glimpse to the future: using AI modelling to predict future communication trends and events
10.15am
Panel: How to choose the right measurement tool/vendor - Roxanna Uddin, Account Executive, EMEA, Meltwater - Stéphan Israël, Head of Customer Excellence, Vuelio - Darika Ahrens, Digital Director, MHP Communications
Themes:
What's better for you? A single source supplier covering all of your data points or multiple point based solutions?
What's more critical for you: speed or accuracy?
Do you want minute coverage detail or trends?
Which channels do you want to measure?
Do you want a dashboard or do you want to be able to speak to measurement consultants?
How much money do you need to spend?
Can tools help you measure outputs, outtakes, outcomes and impact?
10.45am
Networking break, coffee and mid morning snack
11.10am
Case Study: Real time campaign measurement and cross channel attribution modelling Tarcey Hubbard, Chief Research Officer, delineate
What is attribution modelling?
Why measuring in real time across all channels is increasingly important for brands
How to model campaign ROI per channel
How to connect campaign measurement with brand diagnostics
11.35pm
A guide to AMEC’s M3 Measurement and Planning tool Richard Bagnall, Chairman, AMEC and Global Co-Managing Partner, Carma
Understand your company's reporting: to what degree does the organisation measure communication outputs, outtakes and outcomes?
How to improve your communications planning
How to demonstrate impact from your communications
Midday
Panel: An in-house perspective on PR's data journey - Kristina Eriksson, Global Communications Director, Financial Times - Lucy Linthwaite, External Media Relations Leader, IBM UK and Ireland
Where are you on your PR measurement journey?
Do you have internal data managers within your firm or do you use external tools?
What is PRs' role in navigating the customers acquisition journey?
To what extent do you integrate your data with marketing and the rest of the business?
Is your data focused on outputs, outtakes, outcomes or impact?
What does the CEO want from the communications team?
12.35pm
How the UK Government measures its communications Claire Pimm, Director, Department for International Trade
1.10pm
Close of event
A light buffet lunch will be served
Please note: Unlike most other PR conferences, none of our speakers pay for the privilege of speaking. They are all chosen by our editorial department because of their expert opinion. We do this because we believe that if delegates are paying to attend a conference, there is a conflict of interest if the speakers have paid to speak.
Also, just to reassure you, PRmoment does not share delegate details with any third parties.
This event is worth 20 points towards the PRCA CPD
