PR Analytics 2020

Location: Ketchum, Bankside 3, 90 Southwark St, London SE1 0SW
Organiser: PRmoment Events
Cost: Early-bird is £185 +VAT, Normal is £210 +VAT

Why attend

Hear the latest on how data is being used in modern communications from both an agency and in-house perspective.

If you want to have a read of some recent testimonials of PRmoment events, click here.

8.30am Registration, coffee, croissants and fruit  
8.55am Chairpersons introduction
Ben Smith, Founder


A guide to AMEC’s M3 Measurement and Planning tool
Richard Bagnall, Chairman, AMEC and Global Co-Managing Partner, Carma

  • Understand your company's reporting: to what degree does the organisation measure communication outputs, out-takes, and outcomes
  • How to improve your communications planning
  • How to demonstrate impact from your communications 
Case study: How better insight analytics and a digital approach to
PR, has transformed the comms strategy and contributed to increasing
sales for Canagan pet food
James Milbourne, Managing Director, Canagan and Sarah Evans Senior Digital Strategist, Bottle
  • Understanding the intersection of digital PR and e-commerce
  • How to understand your digital audience
  • The tools to use in the planning stages of campaigns
  • The KPIs to measure the success of campaigns


Why creativity needs effectiveness and effectiveness needs creativity
Gemma Moroney, Head of Insight & Strategy, Mischief PR

  • Why good data, leads to good insight, means good creativity
  • What type of data tends to lead to a good creative outcome
  • When creativity delivers impact

Measuring behaviour change: A case study of the Dept of Education
Betony Kelly, Head of Behaviour Change and Engagement, Department of Education

  • How the culture of the Dept of Education was renewed between 2018-19
  • Working with the leadership team to define new values, culture and purpose for the Dept of Education
  • The 4 new transformational aim of the department
  • Changing employee behaviour to become user centred 
  • How to embed new culture into performance
  • How to measure the employee change of behaviour

Understanding the five different data stacks that agencies need for integrated public relations work
Jonny Bentwood, Global Head of Data & Analytics, Golin

  • Why you now need 5 types of vendors for integrated public relations
  • How to integrate your measurement data
  • Should agencies attempt to build their own measurement IP?
  • A glimpse to the future: using AI modelling to predict future communication trends and events


Networking break, coffee and mid morning snacks


How the UK government measures the impact of its communications
Catherine Hunt, Head of Insight and Evaluation, Government Communication Service


Case Study: Real time campaign measurement and cross channel attribution modelling
Tarcey Hubbard, Chief Research Officer, delineate

  • What is attribution modelling
  • Why measuring in real time across all channels is increasingly important for brands
  • How to model campaign ROI per channel
  • How to connect campaign measurement with brand diagnostics

Understanding your paid and earned content metrics on Facebook
Daniel Stauber, Marketing Science Expert, Facebook


Close of event

  A light buffet lunch will be served  

Please note:
Unlike many other PR conferences, none of our speakers pay for the privilege of speaking. They are all chosen by our editorial department because of their expert opinion. We do this because we believe that if delegates are paying to attend a conference, there is a conflict of interest if the speakers have paid to speak.

Also, just to reassure you, PRmoment does not share delegate details with any third parties.

This event is worth 20 points
towards the PRCA CPD