|Location:||Cicero, 10 Old Bailey, London, EC4M 7NG|
|Cost:||Early bird £165 + vat Normal rate £195 + vat|
Sorry but this event has now sold out...
Why attend: Learn how to measure the outcomes of your public relations, evaluate your social media and understand the impact of your commmunications on your company's objectives
|8.30am||Registration, coffee, croissants, fruit and informal networking|
Ben Smith, Founder PRmoment.com
How the met office evaluates its communications
Why PR works for Paddy Power
|10.10am||Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
The measurement paradox: The speed of automation versus the accuracy of humans!
A panel debate with measurement vendors and a PR agency CEO who gets measurement!
- Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica
- Adam Parker, CEO, Lissted
- Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC
- Mike Robb, Executive Director, Cicero Group
|11.55am||How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis
|12.25pm||The role of data in the evolution of public relations and the consultancy of the future
|12.55pm||Chairpersons closing remarks
Ben Smith, Founder, PRmoment
|1pm||Buffet Lunch and informal networking|
This event is worth 20 points
towards the PRCA CDP