PR Analytics

When: On-demand Webinar
Organiser: PRmoment Events
Cost: £42 inc vat

Why buy this On-Demand webinar?: Very simply, you'll get to hear from leading experts about how they use data and analytics to measure modern, integrated communications.

Each speaker session last for approximately 15-20 minutes and includes a Q&A session from the "as live" audience.

If you want to have a read of some recent testimonials of PRmoment events, click here.

The full webinar is about two hours long. To purchase the webinar, just in the form below.

How it works? 

This is a pre-recorded virtual seminar which you can listen to at your leisure and in your own time. If you purchase this video you will have access to the video for 2 weeks following the purchase.

The video is approximately 2 hours long. The speakers that you'll be hearing from and the subjects that they will be talking about are detailed below.

To view the video please purchase your tickets using the button below, you will then be sent an email with the password protected link to the video which is hosted on Vimeo.

Here is a short trailer outlining some of the content of the webinar.

Here are the full details of the presentations you'll see:

Intro and Welcome
Ben Smith, founder, PRmoment


Session 1

Understanding the five different data stacks that agencies need for integrated public relations work
Jonny Bentwood, global head of data & analytics, Golin

  • Why you now need 5 types of vendors for integrated public relations
  • How to integrate your measurement data
  • Should agencies attempt to build their own measurement IP?

5 mins audience Q&A

Session 2

A guide to AMEC’s M3 Measurement and Planning tool
Richard Bagnall, chairman, AMEC and global co-managing partner, Carma

  • Understand your company's reporting: to what degree does the organisation measure communication outputs, outtakes and outcomes?
  • How to improve your communications planning
  • How to demonstrate impact from your communications 

5 mins audience Q&A

Session 3


Case study: How better insight, analytics and a digital approach to
PR has transformed the comms strategy and contributed to increasing
sales for Canagan pet food
Sarah Evans, senior digital strategist, Bottle
  • Understanding the intersection of digital PR and e-commerce
  • How to understand your digital audience
  • The tools to use in the planning stages of campaigns
  • The KPIs to measure the success of campaigns

5 mins audience Q&A


Session 4

Why creativity needs effectiveness and effectiveness needs creativity
Gemma Moroney, co-founder and behaviour designer, SHOOK

  • Why good data, leading to good insight, means good creativity
  • What type of data tends to lead to a good creative outcome?
  • When creativity delivers impact

5 mins audience Q&A

Session 5

A Measurement Journey: How Diageo designed and implemented an evaluation system for its communications
James Alexander, head of culture & entertainment, PR & influencer marketing, Premium Core, Europe Marketing, Diageo


Thanks and wrap up by Ben Smith, founder, PRmoment