Meet the Media: With Ruth Sunderland, Business Editor of Daily Mail

When:	10th December 2020 (Virtual Event)
Cost:	Free

Time: 2.00 pm to 2.45 pm

The event will be hosted on Hopin but please register via Eventbrite using the button above

Ruth and PRmoment founder Ben Smith will have a discussion around these themes:

The types of stories she likes to cover
The do's and don'ts of how to get in touch with her and her colleagues
What type of relationship The Daily Mail's wants with public relations people
Circulation and readership details
If there was one piece of advice Ruth would give to PR people before sending stories to journalists - what would that be?
Is there a set formula of the type of thing that will get into The Daily Mail's Business section?
What do PR people need to do to improve their relationships with journalists?
Do you publish different types of stories for online content and print?
Is there a greater chance of getting online coverage than print?
How has COVID changed the PR and journalist relationship?
Why does Ruth believe PR has become too automated?
How regularly does Ruth publish a story she originally came across in a press release?
Has Ruth ever published a story from a follow-up "did you get my press release" email?
How can PR professionals better manage their relationships with journalists?
Are they good times to call/contact Ruth and what are the worst times?
What are your concerns for the public relations sector?
Do you worry about the future of journalism?
How can public relations professionals better educate their clients on how the media works?
Why a correction doesn't take place just because a PR or their client don't like something!