PR Analytics 2022: What is the measurement priority? Speed or accuracy and can you have both?
|Cost:||£45 + VAT|
Why attend: Hear from experts on the latest techniques, tools, ideas and case studies about how to use data in modern communications.
How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post event.
Please note, this webinar is hosted on Hopin.
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Intro and Welcome
An analysis of the media performance of the main vaccine manufacturers during the pandemic and how this influenced the global take-up of the vaccine by region
Richard Bagnall, chairman of AMEC and CEO, Europe and the Americas and co-managing partner of CARMA
How to aggregate your analytics
The intersection of technology, behavioral science and analytics
The PR Analytics Tool & Skills Guide
How many people actually read your media coverage?
|5.20 pm||Case study: The implementation of the UK Government’s Evaluation Framework 2.0
Claire Pimm, director, National Resilience Communications, Cabinet Office
Close of event
This event is worth 20 points
towards the PRCA CPD