Linkedin as a Marketing Channel

When: (Virtual Event)
Organiser: PRmoment Events
Cost: £40 + vat

Why attend: Linkedin has become a key channel for B2B marketers but few people are using it as effectively as they could. This seminar will show you the techniques, the content platforms and the strategies to improve your Linkedin performance

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.

All delegates will be sent a password protected recording of the event and the speaker slides post the event

4.00 pm

Intro and Welcome
Chairperson introduction, Ben Smith, founder PRmoment


4.05 pm

Connecting your Linkedin strategies
Kate Matlock, managing director - digital innovation group, BCW Global

  • Who should own Linkedin within an organisation? HR or comms?
  • How to connect your communications with your advertising on Linkedin
  • Lead Gen vrs Branding: What works best on Linkedin
  • Making the most of Linkedin Groups

How to use Linkedin as a B2B lead generation channel
Nicola Pestell, board director, The Octopus Group

  • How to use LinkedIn for Lead Generation
  • Tactics to make your LinkedIn advertising a success
  • Two lead generation case studies of using Linkedin

5.00 pm

How to build an exec’s (or your!) personal profile on Linkedin
Darika Ahrens, digital director, Engine MHP + Mischief

  • How the Linkedin algorithm prioritises personal posts
  • What Linkedin stories means for your personal brand
  • Why Linkedin Live hasn’t really taken off
  • How to use video for personal profile on Linkedin
  • How to use Linkedin’s newsletter feature
  • Why the Linkedin algorithm prefers your within Linkedin, to external links

Edelman & Linkedin study: The impact of thought leadership on sales
Andrew Mildren, senior director, Edelman

Each year Edelman and LinkedIn conduct a joint thought leadership study, which analyses the attitudes of business decision makers towards thought leadership and its impact on sales. Together, we’ve also conducted a special report looking at how this has been impacted by the global pandemic. In this session, Andrew Mildren, Senior Director at Edelman will outline the key findings and explore the trends, including:

  • Analysis of how thought leadership helps generate RFPs, closes deals, enables cross-selling and makes it easier to get the next sale.
  • The premium decision makers are prepared to pay for quality of thinking.
  • The tangible impact of poor quality thought leadership on sales.
  • How the pandemic has extended sales cycles and led to greater scrutiny in the buyer journey.
  • An approach for planning thought leadership, with case study examples.

6.00 pm

Close of event