Internal Comms: How brands can make employees advocates

Date:
Location: Bell Pottinger, London
Organiser: PRmoment
Cost: Free of charge for in-house PR professionals

Organisations are prioritising internal comms today more than ever before. The combination of difficult economic times, the challenges of today’s society and the requirement for firms to retain good people means that companies need to engage with their employees.

But what effect has social media and digital media channels had on this important and growing area of communications? PRmoment explores these issues and more at our Internal Comms: How to make employees advocates.

For the full speaker line up, please see the timetable (5.45pm - 8pm) beneath the booking form.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.

Location: 6th Floor, Holborn Gate, 26 Southampton Buildings, London, WC2A 1PB

Testimonials from previous PRmoment Conferences:
 

"From my personal perspective, it was one of the best conferences I've attended, with a really relaxed and open atmosphere." Betony Taylor, Media Relations Manager, HSBC

We're sorry but no PR agencies or students for this one, in-house communicators only.

5.45pm

 Registration

 
6.00pm

Chairperson's Introduction
Gavin Ellwood, Director, Ellwood and Atfield

6.05pm

The deadly sins of internal comms
Liam FitzPatrick, Head of Practice, Bell Pottinger Change and Internal Communications

  • The Ratner moments of internal comms - A whistle-stop tour of the worst engagement practices of recent times
  • What can the internal comms professional do in the face of corporate nonsense?
  • What engagement practices don’t work?
6.30pm

Case study: The business turnaround of Maersk shipping 2008 – 2011
 

Why external communications should be driven by internal comms
Klavs Valskov, Head of Communications, Maersk Line

  • How Maersk repositioned itself and its shipping service to increase customer satisfaction levels
  • Why excellent internal communications are vital in a business turnaround situation
  • Why passionate employees are vital in building and maintaining a company’s reputation
  • How Maersk communicated its strategy internally and therefore built a sustainable and credible product offer
  • How successful internal comms allowed Maersk to increase market share and profitability by launching a major external marketing campaign
6.50pm

Panel Debate: What can internal communicators learn from brand managers?

Chair: Gavin Ellwood, Director, Ellwood and Atfield

Panel:

  • Jayson Otke, Sr. Director, Corporate Communications - UK & Ireland, Philips Electronics
     
  • Liam FitzPatrick, Head of Practice, Bell Pottinger Change and Internal Communications
     
  • Klavs Valskov, Head of Communications, Maersk Line

7.20pm Informal networking canapés and drinks  
8.00pm Close of conference  

Thank you to our sponsors for making this seminar possible: