Integration in Reality

Date:
Location: London
Organiser: PRmoment
Cost: FREE

This event is produced in partnership with Nelson Bostock Group

     


The aim of the event is to ask how in house teams break down the internal silos. The key themes will include how the communications department and the marketing team needs to collaborate and co-ordinate and how the roles are being redefined internally.

For the full speaker program, please see below.

Conference Location:
Nelson Bostock Group, 10 Great Pulteney Street, London, W1F 9NB

Due to high demand, we have to limit the number of tickets per organisation to three.

5.45pm Registration, drinks and informal networking
6.00pm

Chairperson's Introduction
Ben Smith, Founder, PRmoment

6.05pm

When to integrate and when not to integrate?
Graham Biggs, Corporate Communications Director, BMW Group UK and Ireland BMW

  • Why the level of integration depends on your communication objectives
  • How the internal structure of the business impacts the level of integration
  • How can you maximise the level of co-ordination with your marketing department?
  • Why PR must ensure its credibility by using the right metrics, including the language of business and the marketing metrics
  • When does PR lead content work and when does marketing lead content work?
6.30pm

Why isn’t PR owning the big idea? 
Bruce McLachlan, Joint Managing Director, Fever PR and Board Director of Nelson Bostock Group

  • Does splitting the communication and marketing functions work against integrated communications?
  • What are the challenges that PR agencies have when pitching integrated campaigns?
  • Do in-house PR teams have the budgets for today’s big ideas?
  • Are in-house PR teams and agencies doing enough to own the big idea and drive integrated communications?
7.00pm

Panel Discussion:The Integration of Public Relations and Marketing

Graham Biggs, Corporate Communications Director, BMW Group UK and Ireland BMW

Bruce McLachlan, Joint Managing Director, Fever PR and Board Director of Nelson Bostock Group

Ben Matthews, Head of Strategic Communications, eBay

Emma Wilkinson, Head of EMEA Social Media & Northern Europe Communications, Adobe

7.40pm

Chairperson's closing remarks
Ben Smith, Founder, PRmoment
 

7.50pm Informal networking, beers and nibbles

This event is part of a series of "What Keeps you Awake at Night" series of events hosted by Nelson Bostock


If you have problems booking this conference, or require further information please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.