Integrated Brand Communications: Big ideas that lift your brand above the crowd

Date:
Location: Brands2Life, London,
Organiser: Brands2Life
Cost: Free

For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

Please note, we're sorry but no PR agencies or students for this one, in-house communicators only. Due to high demand, we have to limit the number of tickets per organisation to three.

Testimonials from previous PRmoment Conferences:

"From my personal perspective, it was one of the best conferences I've attended, with a really relaxed and open atmosphere."
Betony Taylor, Media Relations Manager, HSBC

"An excellent range of speakers delivering top value, plus first-rate 'on the day' organisation - actually running to time. I learned a great deal from the real-world experiences shared."
Magnus Carter, Chairman, Mentor Consultancy

Again, please note, we're sorry but no PR agencies or students for this one, in-house communicators only.

This conference is taking place at:

Brands2Life
4th Floor
111 Buckingham Palace Road
London
SW1W 0SR

8.30am Registration, coffee and breakfast
9.00am Chairperson's introduction: Why integration is important for enhancing the brand (to land the big idea)

Sarah Scales, Co-Founder, Brands2Life

9.10am

Landing the idea in the zeitgeist
Nick Chiarelli, Key Account Director, Future Foundation

  • Why trend watching is important
  • How to keep up-to-date with trends
  • How to land the idea in the zeitgeist
.30am

A big idea product launch: The launch of Nikon 1 and #thebighands
Greg Morrison, European PR Manager, Nikon UK

  • Why Nikon used a PR stunt to launch their new camera system across seven territories
  • Why a PR stunt can fuel a virtuous circle of print, online, broadcast and social coverage
  • Why did Nikon’s #bighandsidea work?
  • What was the creative theme underpinning the campaign?
  • What does the PR team need to do to maximise the effectiveness of a PR stunt?
09.45am

Case Study: Logitech’s UE Music Launch Event
Darren Mangan, Senior Marketing Manager, Logitech

  • How did the team come up with the event idea?
  • The use of social media for engagement; which content worked for each social media channel?
  • How to win internal buy-in for social media campaigns
10.00am

Developing the brand engagement platform: The steps to the big idea
Scot Devine, Director of Brand Engagement, Brands2Life

  • The steps to finding the big idea
  • How to know when you’ve found it
  • How to gain cross platform coverage
10.15am Q&A
10.25am Chair's closing remarks
10.30am Close of seminar