Influencer Marketing: Creating honest brand engagement

Date:
Location: The Forrest Room, The Hospital Club, 24 Endell St, London. WC2H 9HQ
Organiser: PRmoment events
Cost: In-house communicators only

Why attend this seminar?:

This event will explain how to reach the influencers most relevant to you, increase your understanding of the power of those influencers and discuss how social media is continuing to see an evolution in influencer behavior.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket-sorry!

5.45pm
 
Delegates arrive/registration  
6.10pm

Chairperson intro
Ben Smith

6.15pm

The power of influencers
Ben Kay, Senior Managing Consultant, IBM Social Consulting

Word of mouth marketing isn’t new, but it’s bigger than ever

  • Why influencers cannot be gamed – engagement that works can only be real
  • The ingredients of a successful influencer campaign: data, content and insight
6.40pm

How PwC’s new digital annual  report tripled engagement amongst stakeholders
Nick Masters, Head of online, PwC

  • Why PwC decided to change from a printed version of their annual report to a digital version
  • How the navigation of the document encouraged engagement with influencers
  • The reaction of influencers to the annual digital report
  • What were the outcomes of that influencer engagement
7.05pm
Reaching business objectives through influencer programs 
Tara O’Donnell, Managing Director, Text100
  • Identifying the right influencers and platforms  to meet your communications goals
  • Based on your objectives, how to engage with your target audience through an influencer marketing programme
  • Examples of effective influencer campaigns and where brands have seen success
7.30pm

The evolution of social influencers
Siobhan Freegard,  founder of “Channel Mum" and previously Netmums

  • The influence of bloggers
  • The rising influence of vloggers
  • How brands (PRs) can engage with bloggers/vloggers more effectively
7.55pm

Chairpersons summing up
Ben Smith

8.00pm Informal networking, drinks, canapés.
9pm Close of event

This event is produced in partnership with Text 100. Neither PRmoment or Text 100 will share delegate details with any other third parties.