How to maximise the impact of your paid, earned, shared and owned media
When: | (Virtual Event) |
Organiser: | PRmoment |
Cost: | Free to attend |

Why Attend: This event examines how PR and communication teams can utilise their content across multiple channels using paid, earned, shared and owned media (PESO.)
This is latest a series of events that we're running as part of the Meltwater Comms Collective series
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the event and the speaker slides post the event.
4.00 pm | Intro and Welcome | ![]() |
4.15 pm | Case Study: The Government’s COVID-19 vaccine communications strategy | ![]() |
4.40pm | Case study: How Oracle uses its content across paid, earned, shared and owned media
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5.05 pm | Panel: How to maximise your content across multiple channels Charlotte Mair, founder and managing director, The Fitting Room Victoria Usher, CEO, Ginger May | ![]() ![]() |
5.30 pm | Case Study 3: How Diageo blends its earned and paid channel strategies James Alexander, global head of consumer PR & social, Captain Morgan, Diageo
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6.00 pm |
Close of webinar |
Thanks to Meltwater for partnering with us for this event

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