How to help senior executives better understand the power of PR

Date:
Location: H+K, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB
Organiser: PRmoment Events
Cost: Free

Why attend:

Learn how to make the C-suite more engaged with PR.

If you want to have a read of some recent testimonials of PRmoment events, click here.

5.30pm
Registration and refreshments
 
6.05pm Chairperson's introduction
Ben Smith, Founder PRmoment.com
 


6.10pm

Research Presentation: How do executives in large companies really perceive PR?
Richard Benson, Founder, Releasd.com

  • What do execs think that 'PR' stands for?
  • How highly do they value PR compared to other departments?
  • How important is it that they understand how PR works?
  • Practical tips and best practice for comms teams looking to better engage their own execs
6.40pm

How to improve the awareness of PR's function within a business
Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle

 

 
7.10pm

Panel: How to help senior executives better understand the power of PR
Charlotte West, Executive Director, Global Corporate Communications, Lenovo
Mary Whenman, Director, Communications, British Business Bank
Richard Benson, Founder, Releasd.com
Simon Whitehead, CEO, UK, Hill+Knowlton Strategies



 
7.45pm

Chair's closing remarks

 
  Drinks, canapes and informal networking  

Thanks to Releasd for partnering with us for this event

https://www.releasd.com/



This event is worth 15 points
towards the PRCA CPD