How creative technology and innovative platforms will redefine brand communications post lockdown

Date:
Location: Virtual Event
Organiser: PRmoment
Cost: Free to attend

Background: New technologies and new platforms have always played a role in brand communications as organisations have looked to piggyback the latest trends. However, the near-total digitalisation of consumers' time during the lockdown has accelerated this trend.

This event explores how some brands have done used new platforms during the lockdown and asks what’s next...

Why attend: Learn how brands have adapted their communication platforms to during the lockdown and the digitalisation of consumer's time

How it works: This virtual event is free to attend. Each speaker session lasts for 15 mins, plus a 5 minute Q&A. You'll be sent a link to the event 24 hours before the event starts via Eventbrite.

4.00 pm

Intro and Welcome
Chairperson introduction, Ben Smith, founder PRmoment and co-founder Just Marketing

 


4.05 pm


Bridging the gap between technology and creativity

Emily Westgate, VP Marketing, Signal AI

  • Applying AI technology to Covid era communication trends
  • How to use technology to understand shifting stakeholder sentiment



4.15 pm

The evolution of production during the lockdown period
James Cross, creative director, BBC Creative

  • How channels such as “out of home” became irrelevant overnight
  • How the BBC moved its creative to video and social channels
  • Why brands must adapt to the pressures and realities of Covid-19 era marketing to survive
  • This presentation will include a selection of case studies from BBC Creative
 

4.35 pm

The engagement cycle of the media, social platforms and your customers
Simon Hailes, director of group media relations, Barclays

  • Taking an integrated approach to modern reputation management: understanding how audiences and platforms work together
  • Navigating engagement with the media, government and consumers throughout the Covid-19 lockdown
  • The importance of building relationships in advance of a crisis
  • Effective audience targeting through social media platforms

4.55 pm

Understanding which channels are thriving and which channels have stagnated
Rebecca Grant, UK CEO, BCW Global

  • How Instagram’s importance as a channel has increased since the lockdown began
  • How the type of creative content brands are producing has changed
  • How  influencers have adapted their content habits
  • Can agencies retain their creativity while working remotely?
 

5.25 pm

Why IBM has seen an acceleration in the use of its Watson AI technology for internal communications and B2B communications during the pandemic and how this and other technologies can help beyond the lockdown
Justina Gilbert, brand and communications leader (UK & Ireland), IBM

  • How the lockdown has seen the creative use of existing technologies
  • How AI technologies have enabled firms to better respond and enable customers and employees alike
  • Which technologies will be front and centre of our recovery as we continue to re-think the way we live and work

5.55 pm

Chairpersons closing remarks



6.00 pm

Close of event

 


This event is produced in partnership with