How can PR better show its impact on sales?

When:	28th January 2021 (Virtual Event)
Organiser:	PRmoment Events
Cost:	Free

Why attend: This event examines how PR and communication teams can better demonstrate their impact on sales in both B2B and B2C markets.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the event and the speaker slides post the event.

4.00 pm	Intro and Welcome Wesley Mathew, head of marketing UKI & India, Meltwater
4.20 pm	How Glassdoor's public relations impacts the business Joe Wiggins, director, corporate communications, Glassdoor How content, through SEO and media coverage, drives traffic to specific landing pages The correlation between media coverage and site traffic for Glassdoor Linking PR initiatives to sales performance Why media coverage is more impactful than social media for Glassdoor How to increase coordination between the PR team and the sales team
4.50 pm	Case Study: The role of public relations in Hearst meeting its corporate objectives Effie Kanyua, director of PR and comms, Hearst UK The role of PR in Hearst's 200% digital growth during lockdown How, through affiliate marketing, Hearst has grown its ecommerce business by 394% during lockdown By identifying health and home as growth lockdown sectors, the PR team was able to drive traffic to these categories
5.15pm	Why the most undervalued marketing evaluation method in PR is Marketing Mix Modelling (MMM) Daniel Stauber, marketing science expert, Facebook Why PR teams need to make friends with econometrics teams! When synergies in your channel measurement are an advantage - and when they are not! Which metrics and methods don't work The impact of policy changes to AdTech
5.35 pm	How to build a PR campaign that impacts sales performance Darshna Kamani, senior director, PR & communications, International, Barracuda Networks Building a comms measurement strategy for your organisation Understanding what sales really care about when it comes to measurement How having the right metrics in place can elevate the perception of PR Communicating your value
6.00 pm	Close of event

Speaker Program

Joe Wiggins, corporate communications
Glassdoor
Effie Kanyua, director of PR and comms
Hearst UK
Daniel Stauber, marketing science expert
Facebook
Darshna Kamani, senior director, PR & Communications
International, Barracuda Networks

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