How can PR better show its impact on sales?
When: | (Virtual Event) |
Organiser: | PRmoment Events |
Cost: | Free |
Why attend: This event examines how PR and communication teams can better demonstrate their impact on sales in both B2B and B2C markets.
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the event and the speaker slides post the event.
4.00 pm | Intro and Welcome
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4.20 pm | How Glassdoor's public relations impacts the business Joe Wiggins, director, corporate communications, Glassdoor
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4.50 pm | Case Study: The role of public relations in Hearst meeting its corporate objectives
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5.15pm | Why the most undervalued marketing evaluation method in PR is Marketing Mix Modelling (MMM) Daniel Stauber, marketing science expert, Facebook
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5.35 pm | How to build a PR campaign that impacts sales performance
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6.00 pm |
Close of event |
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