Future Proofing in-house communications teams: Prioritising impact

When:	18th January 2023 (Virtual Event)
Organiser:	PRmoment Events
Cost:	Free

Why attend: You’ll hear exclusive research looking at the intersection of in-house teams and their agency partners, including a discussion of the unconscious biases of in-house leaders.

We’ll also look at how the skill sets of in-house communications teams have changed: what is the balance of modern public relations between media relations, owned social, employee amplification, influencer and paid media?

Please note all attendees will be sent a recording of the presentations after the event.

4.00 pm	Chairperson’s intro Ben Smith, founder, PRmoment
4.05 pm	How in-house communications departments are changing Chris Talago, senior director marketing communications EMEA & APAC, Adobe How in-house PR teams are growing and evolving The intersection of communications with marketing, legal, employee comms and the c-suite Why comms needs to lead an integrated content strategy across social The rising importance of data: both to shape strategy and to measure success Your Comms Defence: Communications teams as the guardians of the brand How the skills requirement of in-house teams are changing
4.30 pm	Exclusive research results: What are the implications of your unconscious biases when choosing an agency Rosie Bannister, managing director, AxiCom To what extent are unconscious biases responsible for the choice of an agency partner? What are the attributes PR buyers look for in an agency? What are the biggest turn-offs for in-house teams when appointing an agency? How important is sector expertise in the agency buying decision?
4.50 pm	Panel: *What unconscious bias is held about PR agencies?* How common is unconscious bias in PR pitch decisions? When do your preferences become biases? Whether it's a preference for specialist vs generalist agencies, independent vs networked/group-owned firms, or a specialism preference such as consumer vs B2B? - Ben Smith, founder, PRmoment (chair) - Rosie Bannister, managing director, AxiCom - David Ginivan, VP corporate communications and reputation, Sage - Chris Talago, senior director marketing communications EMEA & APAC, Adobe
5.25 pm	Close of event