Digital Trends: The Creative Technology Revolution

Date:
Location: Virtual Event
Organiser: PRmoment Events
Cost: Ticket: £29.99 + VAT, so £35.98 inc vat

Why attend: Learn how brands and marketers have adapted and innovated to the acceleration of digital innovative technologies brought about by the Covid 19 pandemic.

If you'd like to purchase more than one ticket please contact bensmith at prmoment.com and we'll be in touch to take payment via email.

4.00 pm

Chairpersons introduction
Ben Smith, founder PRmoment, co-founder, Creative Moment

 


4.05 pm

A tour de force of the world's most creative marketing campaigns during the lockdown
James Gordon-MacIntosh, co-founder, Hope&Glory

  • The pandemic has given creative communicators a global digital platform to showcase their own creative skills
  • Hope&Glory identified its top 150 creative lockdown campaigns
  • Here James Gordon-Macintosh identifies his personal, top 10

4.25 pm

Authenticity: The intersection of brands, business and Tik Tok
- Grace Francis, chief experience officer, Droga5 
- Max Klymenko, economics and technology researcher, Accenture and valuetainer (+1 Million subs on TikTok)

  • Why brands must understand the microcosms and subcultures on Tik Tok to thrive
  • How Tik Tok is “small releases of randomised dopamine”
  • What are the suite of options on Tik Tok for brands
  • Tik Tok has the best algorithm in the world: So it’s a different experience for everybody

4.50 pm

Understanding the data behind your digital pivot
Nick Wilsdon, consultant, Vodafone Partner Markets

  • Creating a better digital customer journey
  • Understanding the interaction between your online and offline channels
  • Creating an omnichannel approach to e-commerce
  • Why brands must ensure they don’t overly on paid digital media
  • How to aggregate your channel data

5.15 pm

The launch of Instagram Shopping during the lockdown: Building a social-first e-commerce strategy
Eb Adeyeri, VP partnerships (Facebook), Jellyfish

  • How merchants can set up a shop within Instagram, you no longer need a separate e-commerce site
  • Are we now seeing a democratisation of e-commerce?
  • Facebook: The SME King. How large advertisers represent less than 1% of Facebook’s advertising revenue
  • Why Facebook’s combination of 2 billion global users daily and advanced targeting options make it a unique proposition for advertisers
  • An analysis of Facebook’s user number growth - by volume, geography and demographic
5.35pm

Why the technology communications revolution, is really a mobile revolution
Malcolm Poynton, Global Chief Creative Officer, Chair Global Creative Board, Cheil Worldwide

  • Why all brand communications should now be mobile native
  • How mobile is the channel on which consumers now live, broadcast and digital platforms are old media
  • A nod to the East: Comparing the integration of WeChat and WhatsApp and what it means for brand communications
  • Why we're about to see the proliferation of social networks, across numerous channels including the gaming channels.

6.00 pm

Close of event