Defining your brand purpose

When:	22nd June 2017
Organiser:	PRmoment Events
Cost:	Free for in-house PR and communications folks

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

5.30pm	Registration, canapes and informal networking
6.00pm	Chairpersons introduction Ben Smith, Founder, PRmoment
6.05pm	The impact of a CEO on your brand purpose Tania Littlehales, Head of Product PR, Marks and Spencer Shifting from blanket coverage to on message coverage Aligning your customer profile to your message Balancing sales impact to long term brand prosperity Putting customers at the heart of your communications
6.30pm	Shifting the brand purpose of BMW Graham Biggs, Corporate Communications Director, BMW How BMW is preparing for an age of automated driving Repositioning BMW as a technology company BMW as a provider of mobility
6.55pm	Purpose or bust: why you need one and what to do with it Toby Conlon, Head of Corporate, Lexis Agency The commercial advantage of being purposeful The need to distinguish between purpose, promise and position, and the benefit of getting the distinction right The major considerations in defining your purpose, and how to start the process. Activating purpose: internal and external best practice and case studies.
7.20pm	Does the merger of Ladbrokes and Coral create a betting super-brand? David Williams, Media Relations Director, Ladbrokes The impact of a merger on a brand To dual brand or not to dual brand? Understanding the what your brand means to your target audience What does a band mean in the betting sector? Are all brands now poisonous?
7.45pm	Close of event
	Drinks, canapes and informal networking