|Cost:||Price £120 excl. VAT|
It's one of the corner stones of any PR strategy - be it for a PR consultancy or an in-house department. A Virtual Press Office (VPO), well designed and highly maintained, gives your client or brand a key opportunity to take the high ground; a chance to create a resource that is truly useful to the media and in turn ensures a greater share of media coverage voice in this increasingly digital age.
This no nonsense on-line webinar takes you through the key ingredients required to building a VPO. What should it contain? How should it look? What functionality should it have? How does it work with journalists? How much does it cost? These questions and many more are answered in a webinar that shows examples of good, bad and ugly corporate virtual press offices, while showing you how to build an award winning VPO for your brand or client.
How delegates will benefit
o From a clear understanding of what a VPO is and how to deploy it
o What advice to give a client when building a VPO
o How to integrate the VPO into a full on and offline PR strategy
o How to gain greater share of media coverage by having a powerful VPO
What delegates will learn
o Develop a VPO strategy that recruits and builds journalist followers
o Creating the VPO itself - which platform to use and how to use it
o Features that your VPO must have.
About the trainer
Steve Dunne is the UK's leading PR and marketing trainer, one of the foremost thinkers and speakers on PR strategies, and is a well renowned expert on e-marketing and PR in the digital age.
Steve is currently CEO of Digital Drums Ltd, the UK's premier digital PR and marketing strategy consultancy. Digital Drums has advised companies such as Virgin Atlantic, Dorothy Perkins, Arcadia Plc and The Hospital Group Plc on their digital PR presence.
A marketing professional with over 30 years experience, Steve has held senior PR roles in British Telecom, HSBC and South African Airways as well as being a director and board member of a range of PR consultancies including Affinity Consulting, Porter Novelli and Brighter Group - where he is Executive Chairman.
As a trainer Steve is much in demand and has trained organisations as wide and varied as The Prime Minister's Office, The Royal Navy, Tourist boards, blue chip Plc's, charities, PR consultancies (of all sizes) airlines, hotel groups and retail chains amongst many others.