Contagious Content: The Secrets of Viral Marketing

Date:
Location: London
Organiser: PRmoment
Cost: FREE

This event is produced in partnership with:



Conference Location:
Kantar Media, 6 More London Place, Tooley Street, London SE1 2QY

If you have problems booking this conference, or require further information please call on 02380 111976 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

5.30pm Registration, drinks & informal networking
5.55pm Chairperson's Introduction
Ben Smith, Founder, PRmoment
6.05pm

2014’s top 5 contagious content campaigns revealed
Marshall Manson, Managing Director, EAME, social@ogilvy at Ogilvy & Mather

  • The leading 5 contagious content campaigns of 2014
  • What are the attributes of shareable content?
  • Why a viral campaign is an outcome, not a strategy
6.30pm

The changing face of contagious content
Anna Salter, Client Service Consultant, Kantar Media

  • What are the key components to contagious content?
  • Case study: The data behind two of 2014's leading viral campaigns
  • Is contagious content more difficult to create than before?
  • Top tips for producing contagious content
6.55pm

The science behind storytelling
Jeremy Waite, Head of Digital Strategy, EMEA Salesforce Marketing Cloud

  • What works and what doesn’t when creating content?
  • Why the analytics of the audience is critical
  • Why great content only ever does six things
  • The realities of ‘test and learn’ for B2B and B2C businesses
7.20pm

Panel: How effective is contagious content as a communications tool?

Rob Mansfield, Senior Digital Editor, Age UK

Anna Salter, Client Service Consultant, Kantar Media

Marshall Manson, Managing Director, EAME, social@ogilvy at Ogilvy & Mather

Jeremy Waite, Head of Digital Strategy, EMEA Salesforce Marketing Cloud

 




 



7.55pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment
8.00pm Beers, wine, pizza and networking  
8.30pm Close of seminar