Contagious Content: The Secrets of Sharing

Date:
Location: The Economist Tower, 25 St James's Street, Mayfair, London, SW1
Organiser: PRmoment & TVC
Cost: FREE

This event was due to take place on Thursday 9th of July. Due to the tube strike in London on that day we took the decision to postpone this event.  This event has been re-scheduled for Tuesday Sept 8th. If you have already registered for this event you will receive an updated ticket through Eventbrite with the new details. Please note the venue and all other details of the event remain the same.

Why attend: How sharable is your content? Does it fly in social and mainstream media. At this event we discuss the common themes of sharable content

5.30pm Registration drinks and informal networking  
5.55pm A welcome to the Economist's offices
Sarah Firth, Director of Strategy and Planning, TVC Group
6.00pm Chairpersons Introduction
Ben Smith, Founder, PRmoment
6.05pm

How You Can Make Your Content More Intelligent
Sarah Firth, Director of Strategy and Planning, TVC Group

  • Case studies of the most powerful brands of the moment
  • How their content is devoured on an hourly basis
  • Why brands want to work with these examples
  • How other content brands are copying the leaders in their field
  • What can communicators learn from these models to help produce intelligent content
6.35pm 5 secrets to shareable content (with examples!)
Serena Mariani, Global Marketing Manager, Digital - Oral Care, Unilever

  • Making content work for your campaign objectives
  • Why content + context = getting the mix right
  • Influencers as amplifiers for shareable content
7.00pm

How Greenpeace use content, through social and traditional media brands, to drive awareness of their campaigns
James Turner, Head of Communications, Greenpeace International

  • How do Greenpeace create their shareable content?
  • The inside story of some of Greenpeace’s recent campaign content
  • How the intersection of broadcast, social, print and online media creates a virtuous circle of campaign momentum
  • The results of some of Greenpeace’s recent campaigns
7.25pm

Panel Discussion: How are brands adapting their content to the latest social media sharing trends and technologies?

Chair: Ben Smith, Founder, PRmoment

Panellists:

Serena Mariani, Global Marketing Manager, Digital - Oral Care, Unilever

Sarah Firth, Director of Strategy and Planning, TVC Group

James Turner, Head of Communications, Greenpeace International

 

7:55pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment
8:00pm
Informal networking, drinks and canapes and will be served
8.15pm   Close of seminar

This event is produced in partnership with TVC .Neither PRmoment nor TVC will share delegate details with any other third parties.