Co-creating partnership content with bloggers and vloggers

Date:	18th May 2017
Location:	The Forest Room, The Hospital Club
Organiser:	PRmoment Events
Cost:	Free

Due to high demand, we have to limit the number of tickets per organisation to three.

6.00pm	Registration and informal networking
6.15pm	Chairpersons introduction Ben Smith, Founder, PRmoment
6.20pm	Case Study: Influencers as a media channel for The FA Cup Lucy Hart, Head of Influence, Mischief and Football YouTuber Theo Baker Theo has over 600,000 YouTube subscribers and 50k followers on Twitter Learn from a campaign where influencers became the principal media channel Co-creating a content plan alongside influencers Understand the techniques required maximize engagement
6.45pm	Case Study: anCnoc - Because good whisky never goes out of fashion with YouTuber Robin James Mandy Sharp, Founder, Tin Man Communications and YouTuber Robin James Robin James writes the www.manforhimself.com blog (over 100k YouTube subscribers, 13.5k followers on Instagram, 5k followers on Twitter) The campaign used influencers to help position a high end, single malt whisky to a style conscious male audience Why Tin Man aligned the the anCnoc brand with a contemporary Saville Row tailor What content was created and why it worked!
7.10pm	Research launch: How to maximise your return on influencer marketing Louise Mendlesohn, Head of Business Development, Vuelio How to find the right vloggers and bloggers for your market and brand Understanding vloggers and bloggers content requirements What are the best ways to engage with bloggers and vloggers
7.35pm	Case study: How Adidas engages influencers James Gordon-MacIntosh, Founder Hope&Glory and a secret speaker!
8.00pm	Chairpersons Closing remarks
8.05pm	Drinks, canapés and informal networking
9.00pm	Close of event