Can you do PR by numbers?

Date:
Location: London
Organiser: PRmoment
Cost: Free

Does the availability of influencer data and online metrics mean that you can now do PR by numbers? Has PR become a science or does it remain an art? PRmoment has put together a stellar line up to debate these issues...

This event is produced in partnership with:



Conference Location:
Kantar Media, 6 More London Place, Tooley Street, London SE1 2QY

If you have problems booking this conference, or require further information please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

Testimonials:

I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup
 

5:45pm Registration  
5.55pm Chairperson’s Intro

Ben Smith, Founder, PRmoment


 
6.00pm

Can you do PR by numbers?
Colin Byrne,CEO UK & EMEA, Weber Shandwick

  • Is PR becoming a more scientific discipline – or is it still a creative art?
  • Why integrated communication means integrated evaluation
  • Why public relations professionals must embrace data (pre-campaign, during and post)
6.25pm The challenges and upcoming solutions for PROs
Anna Salter, Evaluation Consultant, Kantar Media News Intelligence
  • The challenge that PROs have in proving the success of their campaigns
  • How you can use data to prove your worth
  • How to use data and influencer mapping as a planning tool
  • Progressing the role of data to meet the challenges of today's PR industry
6.50pm

Why a Scientific Approach to Public Relations is Vital
Jessica Brookes, Global Director-Media & Analyst Relations, Corporate Marketing, Avanade

  • How greater access to data has made public relations more of a science
  • Why more touch points have increased the accuracy of customer information
  • How digital and social channels have given business direct contact with customers
  • How businesses are using this direct contact to influence buying decisions
  • How increased technology has allowed PR to measure its influence more accurately
  • Why data means better access to information which equals better marketing decisions
     
7.15pm

Panel Discussion: Is PR an Art or a Science?

Jessica Brookes, Global Director-Media & Analyst Relations, Corporate Marketing, Avanade

Anna Salter, Evaluation Consultant, Kantar Media News Intelligence

Howard Jones, Senior PR Manager, EE

Colin Byrne, CEO UK & EMEA, Weber Shandwick





 
7.45pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment

 
7.50pm Beers, wine, pizza and networking