Brands on Mobile: The Evolution of Mobile Communications

Date:
Location: London
Organiser: PRmoment
Cost: FREE

This event is produced in partnership with Cohn & Wolfe


For the full speaker program, please see below.


Conference Location: Cohn and Wolfe, 7-12 Tavistock Square, Lynton House, London, WC1H 9LT

Due to high demand, we have to limit the number of tickets per organisation to three.

If you have problems booking this conference, or require further information please call on 02380 111976 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

5.30pm Registration, drinks & informal networking
5.55pm Chairperson's Introduction
Ben Smith, Founder, PRmoment
6.05pm

The Evolution of Mobile Communications
Kristine Newman, SVP Mobile Engagement, Cohn & Wolfe

  • Your Customer’s Lifeline: Why Mobile must be at the Center of Your Brand Story
  • Content Immersion
  • Small Screen;  Big World
  • Happily Ever After Awareness
6.30pm

Age UK’s mobile story
Rob Mansfield, Senior Editor, Age UK

  • How to make the right mobile investment decision for your audience
  • The growth of mobile and tablet traffic on Age UK’s website
  • The mobile site options for Age UK and what we decided was right for us
  • What content works best for mobile?
6.55pm

Making your communications mobile
Emma Hart, Ex Head of PR, O2

  • How O2 has created a bespoke App for journalists to get their content
  • How O2 re-launched the App O2 Priority for their customers
  • Why O2 Priority is an important customer relations tool
  • How O2 Priority is aligned with the strategic objectives of the business
  • How the PR team use O2 priority as a comms tool to engage journalists
7.20pm Chairperson's Closing Remarks
Ben Smith, Founder, PRmoment
7.25pm

Beers, wine, food and networking

8.00pm Close of Event