Brand agility: How brands can create fun and relevant communications

Date:
Location: London
Organiser: PRmoment
Cost: FREE

This event is produced in partnership with Waggener Edstrom

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: Waggener Edstrom, Tower House, Fourth Floor, 10 Southampton St, London WC2E 7HA.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

8:30am Registration
8:45am Chairperson's Introduction
Ben Smith, Founder, PRmoment
8:50am

How M&S uses topical news stories and themes to retain the momentum and relevance of Shwopping
Tania Littlehales, Head of Product PR Strategy & Development, Marks & Spencer

  • How M&S launched Shwopping
  • How the momentum of the campaign has been retained
  • What are the challenges of using news themes to increase awareness?
  • How M&S use news stories to encourage engagement and dialogue
9:20am

Why did a six tonne monster rise from the waves to promote Virgin Media?
Gareth Mead, Head of Media Relations, Virgin Media

  • Why does Virgin Media use the essence of Branson, without making him the story?
  • How did Virgin Media get people excited about a new pricing strategy?
  • How does Virgin Media use popular culture to increase awareness of their products and services? And does it work?
  • How did Virgin Media make the most of every channel to communicate one message?
9:45am

The inaugural findings of Waggener Edstrom’s Brand Agility Index – a methodology created to audit a brands ability to adapt and engage its audiences across digital channels
Gareth Davies, UK Head of Studio D, Waggener Edstrom

  • Why organisations need to be agile if they are to retain customers and maintain brand perceptions
  • How businesses need to be agile across e-commerce, mobile, SEO, digital marketing and their web presence
  • Why a brand that can adapt to the external forces around them is one that will win favour with their stakeholders
  • How brands can increase their brand agility in order to succeed
10:10am Chairperson's closing remarks
Ben Smith, Founder, PRmoment
10:15am Close of conference

This is a joint PRmoment.com and Waggener Edstrom UK event. Neither PRmoment nor Waggener Edstrom UK will share delegate details with any other third parties.