How Should Brands Prepare for a Social Media Crisis?
Ketchum Pleon, Central London
£180 + VAT
How would you respond to your customers and wider stakeholders if your product or service failed? The speed and immediacy of social media has changed the game from a crisis management perspective. PRmoment has put together a program of prominent communications experts to answer the question: How Should Brands Prepare for a Social Media Crisis?
Do you understand how your organisation should respond to a social crisis? How can brands use social media as an early warning system? How do you tackle negative sentiment online? Learn how to use social media as a customer relations tool in a crisis situation, and how to use it as a media relations tool in a crisis too.
If you have problems booking this conference, or require further information please call on 01962 832542, or email firstname.lastname@example.org. Our offices are open 9 - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.
35-41 Folgate Street
E1 6BX London
The nearest tube station is Liverpool Street. Bank tube station is about a 15 minute walk away.
The directions from Liverpool Street Station:
Turn left out of the Bishopsgate exit at Liverpool Street Station.
Walk for approximately 5 minutes until you see Folgate Street on the right.
Turn right onto Folgate Street and walk for approximately 3 minutes.
Ketchum Pleon will be on the left.
How can brands prepare themselves for a Social Media Crisis? Bob Barker, Marketing Director, Occam-dm
Case Study: HSBC’s social media response to a 4 hour cash machine outage in December 2011 Betony Taylor, Media Relations Manager, HSBC
The Timeline: What happened and how did HSBC’s response calm a potential social media storm?
What social media channels did HSBC use to communicate with its customers?
How were such a large volume of customer queries dealt with so quickly?
Why the speed of the response was crucial in reassuring customers
What were the main learning points from the incident?
How can you put together a social media monitoring tool to enable you to respond to a social media crisis? Kristin Wadge, Director, Metrica
Why should companies monitor the social web?
How should you organise your social monitoring processes and what might they look like?
What channels do you need to measure to create an effective early warning system?
What are the signs that your response is working? Or not working?
Big brands need a social media monitoring system – but do SME’s?
Post the London riots - Crisis Recovery: How Camden Town Unlimited developed an App to promote the benefits of Camden and build community confidence Simon Pitkeathley, the CEO of Camden Town Unlimited and Jay Sorrels, Head of Digital, Frank PR
Why an App was chosen as a the right channel to promote Camden
What was the content of the App - how does it highlight the benefits of Camden?
How is the local community involved?
What are the objectives for the App?
How do you use social media to engage stakeholders in chronic and forgotten crisis - the role of social media in international development Kate Nicholas, Chief Communications Officer, World Vision
How social media is changing the NGO and community dynamic in the developing world
The power of social media to give the most disadvantaged people in the world a voice and to make life changing connections
How one global NGO is seizing the potential of social media to drive change for good
Networking coffee break
What does the perfect crisis response team look like? Jo-ann Robertson, MD Corporate and Public Affairs, Ketchum Pleon
What is the skill set required for a social media response team?
How many people should be in a crisis response team?
What is the role of scenario planning in social media crisis response?
What does a social media crisis cost a brand? James Ainsworth, Community Manager, Alterian
How far does public opinion shift in a PR crisis and how long does it take a brand to recover?
How do the social media responses of Dominos, Nestle and United Airlines compare?
How does a social media crisis affect a company’s share price?
How a brand’s response to a crisis can affect how quickly their positive sentiment recovers
How brands can create great content on owned media
Clare Moore-Bridger, Communications Manager, eBay
How can a brand create great content on owned media platforms?
Why owned media channels are an ideal forum to communicate with stakeholders
How an owned media channel can help identify potential problems
How to keep corporate blogs relevant - how to regularly create interesting and sustainable content
O2’s social media response to technical outagesEmma Hart, Head of O2 Press Office
Why 02 now regards social media as the most important channel in its crisis response
How the press office and the social media team work together in a crisis
How do 02 communicate with customers through social media during a network outage
How using a mix of social media channels is vital to ensure a reassuring response
Case study: 02’s use of social media during a network coverage failure across South London (due to a break in at a network centre)
Chairperson's closing summary
Buffet lunch and informal networking
Close of conference
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