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Thoughts on the AMEC European Summit on Measurement, by PRIME Research’s Mark Weiner

6th June 2013

PRmoment caught up with Mark Weiner, CEO of PRIME Research, at AMEC's European Summit on Measurement in Madrid to find out what he thinks of the conference and the current state of evaluation.

He believes there is a gap between what clients want and what service providers prefer to offer, and that the gap represents simplicity and complexity.

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