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The rise of the micro-influencer, from Nico Sarti, at TVC

22nd February 2017

Nico Sarti, head of digital strategy at TVC Group, looks at the reason for the rise of micro-influencers, their key traits and why they have such passionate and engaged followers. He discusses why collaboration and authenticity are key for a successful working relationship and why micro-influencers won't work for every brand.

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