Public relations has woken up to the importance of measurement
3rd March 2014
We recently held a PR analytics conference in London.
The main themes to come from the conference included:
- The idea that there will never be a silver bullet PR measurement
- How to link public relations to sales
- How business can build a robust and effective public relations methodology
Here are some thoughts from a selection of our speakers.
There is also a blog that discusses the day in further detail.
AMEC’s PR measurement framework document is a useful guide for public relations professionals who want to improve the measurement of their work.