PRmoment.comPRmoment GLOBAL

Podcast: Madhav Chinnappa Strategy Director, News Partnerships, Google

22nd February 2018

Madhav Chinnappa is the senior executive at Google responsible for their relationship with the news industry. After 9 years at the BBC leading their commercial team, he joined the ‘wonderfully crazy company’ and deliberately became ‘the most technically dumb guy at Google’ to boost their understanding of the media ecosystem beyond a tech-only approach. In this in-depth interview, he talks through their Digital News Initiative - offering expertise, and even cash investment through their Innovation Fund; discusses the huge complexity of complying with the laws of hundreds of countries; and outlines their initiative to tackle fake news - ensuring perpetrators don’t profit, and marking search results which have been fact checked.

Global Reputation Forum


Have your say...

© 2018 - PRmoment. All Rights reserved. Company registration no. 6651850

Website design & build by CHIEF