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Measuring success of integrated communications

6th October 2017

Measurement of PR work is not easy, but it is a necessity and must be done properly. Clients deserve to know exactly how successful their campaigns are, where they succeed and where they fail. Erin Salisbury, senior project manager of Ketchum Global Research and Analytics, discusses the importance of trust when putting together the right measurement tools that will succeed in a disruptive comms environment.

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