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How is international PR bought?

14th December 2016

Through the numerous pitches and RFP's that we all enjoy I suspect the majority of PRmoment readers have a pretty good understanding of how the purchasing process for domestic PR briefs works. However, many of the bigger accounts reside in global campaigns/retainers. How this business is pitched for and won is probably less well understood.

PRmoment recently caught up with Tanya Hughes, president of  Sermo Communications, an international hub of independent PR firms, and PR agency Talk PR.

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